Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI - powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
About the role
- Paid Social Specialist focusing on performance marketing in the fast-growing marketing team at Nord Security. Responsible for managing Paid Social channels and driving campaign strategies.
Responsibilities
- Setup, manage & optimize campaigns on Paid Social channels (Meta, TikTok, LinkedIn, Snapchat & X).
- Be a core cog in our creative pipeline. Brief UGC creators, suggest new concepts and request edits to performance-focused videos, and watch your creative decisions drive serious revenue growth.
- Make sure that results are in line with KPIs, ensuring we not only meet but exceed our results.
- Always have an eye on competitor and non-competitor advertising activities and keep a pulse on the latest trends in the social media advertising industry.
- Embrace data-driven insights to make informed decisions, build better strategies, and share expertise on the best approaches for creatives.
- Develop audience strategies leveraging tools like GA4, Meta & TikTok Ads Manager, and other ad platforms.
- Maintain budgets and ensure campaigns are executed efficiently and within allocated spend.
Requirements
- Strong expertise in managing Paid Social channels, including Meta, TikTok, LinkedIn, Snapchat & X.
- Proven experience in creating and implementing successful campaign strategies.
- Can analyse performance data and translate insights into winning creative briefs.
- Excellent analytical and organizational skills to monitor campaign execution and ensure accuracy.
- The data-driven mindset with the ability to set up dashboards and use the latest analytics tools to track and optimize performance.
- Ability to bring innovative ideas and strategies to the table.
- Solid background in B2C marketing.
- Comfortable working in a fast-paced environment with excellent time management skills.
- Excellent written and spoken English communication skills.
Benefits
- Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;
- Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
- Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;
- Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
- Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
- More free time. Stay with us and additional vacation days will be added to your calendar;
- Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
- Flexibility. Flexible working time arrangement.
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