Contact Us

Hybrid Paid Social Lead – Meta, TikTok

at Vio.com
Visit Vio.com websiteVisit Vio.com LinkedIn

Posted last week

Apply now

About the role

  • Lead the Meta (Facebook/Instagram) and TikTok media strategy across demand capture (retargeting, prospecting, lower-funnel) and demand creation (UGC, storytelling and upper-funnel).
  • Build and execute a growth roadmap by funnel stage, market and audience segment, including iOS and Android-specific tactics.
  • Translate business goals into clear performance frameworks that balance bookings, CPA, LTV and margin efficiency.
  • Partner with our Brand & Content team to transform influencer assets, UGC, and brand storytelling into performance-ready campaigns.
  • Establish experimentation frameworks from scratch to continuously test formats such as static, video, reels and stories to unlock new creative growth levers.
  • Drive a structured test-and-learn agenda that combines creative intuition with data-driven validation.
  • Own end-to-end campaign management and optimisation, leveraging Meta’s automation and TikTok Ads Manager tools.
  • Manage audiences, bids, and creative to maximise ROI while scaling efficiently across markets.
  • Maintain always-on retargeting engines while continuously pushing prospecting and awareness performance.
  • Collaborate with Brand & Content, Marketing Analytics and Product to align briefs, creative delivery, and performance insights.
  • Act as the in-house expert on Meta and TikTok, advising colleagues on platform best practices, creative requirements, and emerging opportunities.
  • Analyse campaign performance and turn data into actionable insights on budget allocation, targeting and creative strategy.
  • Report clearly on business impact, focusing on incremental bookings, CPA, LTV and margin efficiency.
  • Establish incrementality testing from scratch. Identify the necessary MMM/attribution inputs to inform AI-driven bidding/creative optimisation and support our broader acquisition strategy and unified measurement model.
  • Manage collaboration with our media agency partner to ensure alignment on strategy, execution and results.
  • Work closely with Meta and TikTok reps to unlock beta tools, first-mover opportunities and platform guidance.

Requirements

  • 6+ years of hands-on experience running paid social campaigns on Meta and TikTok for high-growth consumer, travel, or marketplace businesses.
  • Proven builder: Track record driving measurable results across both demand capture (performance/DR) and demand creation (awareness/brand).
  • Subject matter expert: Deep expertise with Meta tools (Advantage+, DABA, custom audiences) and TikTok Ads Manager.
  • Versatile: Comfort working with creative experimentation, influencer/UGC integration, and short-form video assets.
  • Analytical: Fluent in performance data, incrementality testing and ROI frameworks.
  • Collaborative: Energetic with the influence to work cross-functionally across creative, analytics, and product.
  • (Bonus) Experience managing agency partners and/or scaling campaigns in multi-market, multilingual contexts.

Benefits

  • Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
  • A great compensation package, perks and benefits (including significant stock appreciation rights);
  • Flexible time off (take as many holidays as you need) and a chance to work remotely;
  • You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
  • We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
  • We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
  • A budget for your dream home office;
  • Access to free mental health support via OpenUp.

Job title

Paid Social Lead – Meta, TikTok

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

AndroidiOS

Location requirements

HybridNetherlands

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job

Similar roles

Browse all Performance Marketing jobs
ECIS, the Educational Collaborative for International SchoolsDemand Generation Marketing Manager

Demand Generation Marketing Manager for a SaaS product suite driving marketing strategies in EMEA. Collaborate across teams to optimize demand generation and customer retention efforts.

Hybrid Role
KrakówPolandPerformance Marketing
JCC Greater BostonCampaign Manager

Campaign Manager optimizing and managing comprehensive fundraising campaigns for JCC Greater Boston. Working with diverse stakeholders to ensure campaign success and alignment with mission.

Hybrid Role
Newton CentreUnited StatesPerformance Marketing
$80,000 - $90,000 per year
MGMAPerformance Marketing Manager

Performance Marketing Manager leading digital marketing strategies for MGMA, generating leads and revenue through data - driven campaigns. Collaborating across teams to drive organizational goals in healthcare marketing.

Hybrid Role
DenverUnited StatesPerformance Marketing
$85,000 - $105,000 per year
EpicorVP of Demand Generation

VP of Demand Generation leading innovative demand generation strategies for Epicor, a global software company. Building a high - impact team to drive sustainable business growth through expert marketing campaigns.

Hybrid Role
AustinUnited StatesPerformance Marketing
$130,000 - $370,000 per year
WILD FICampaign Manager

Campaign Manager at WILD FI focusing on digital marketing and campaign management in Lima, Peru. Responsible for planning, implementing, monitoring, and reporting on Paid Media campaigns.

Hybrid Role
LimaPeruPerformance Marketing