Paid Media Manager developing strategies and optimizing campaigns for Dolls Kill, a global fashion brand. Collaborating with teams to ensure alignment with promotional calendars and marketing goals.
About the role
- Paid Social Lead managing Meta and TikTok strategies for global travel tech company Vio.com. Overseeing demand capture and creation while collaborating with cross-functional teams.
Responsibilities
- Lead the Meta (Facebook/Instagram) and TikTok media strategy across demand capture (retargeting, prospecting, lower-funnel) and demand creation (UGC, storytelling and upper-funnel).
- Build and execute a growth roadmap by funnel stage, market and audience segment, including iOS and Android-specific tactics.
- Translate business goals into clear performance frameworks that balance bookings, CPA, LTV and margin efficiency.
- Partner with our Brand & Content team to transform influencer assets, UGC, and brand storytelling into performance-ready campaigns.
- Establish experimentation frameworks from scratch to continuously test formats such as static, video, reels and stories to unlock new creative growth levers.
- Drive a structured test-and-learn agenda that combines creative intuition with data-driven validation.
- Own end-to-end campaign management and optimisation, leveraging Meta’s automation and TikTok Ads Manager tools.
- Manage audiences, bids, and creative to maximise ROI while scaling efficiently across markets.
- Maintain always-on retargeting engines while continuously pushing prospecting and awareness performance.
- Collaborate with Brand & Content, Marketing Analytics and Product to align briefs, creative delivery, and performance insights.
- Act as the in-house expert on Meta and TikTok, advising colleagues on platform best practices, creative requirements, and emerging opportunities.
- Analyse campaign performance and turn data into actionable insights on budget allocation, targeting and creative strategy.
- Report clearly on business impact, focusing on incremental bookings, CPA, LTV and margin efficiency.
- Establish incrementality testing from scratch. Identify the necessary MMM/attribution inputs to inform AI-driven bidding/creative optimisation and support our broader acquisition strategy and unified measurement model.
- Manage collaboration with our media agency partner to ensure alignment on strategy, execution and results.
- Work closely with Meta and TikTok reps to unlock beta tools, first-mover opportunities and platform guidance.
Requirements
- 6+ years of hands-on experience running paid social campaigns on Meta and TikTok for high-growth consumer, travel, or marketplace businesses.
- Proven builder: Track record driving measurable results across both demand capture (performance/DR) and demand creation (awareness/brand).
- Subject matter expert: Deep expertise with Meta tools (Advantage+, DABA, custom audiences) and TikTok Ads Manager.
- Versatile: Comfort working with creative experimentation, influencer/UGC integration, and short-form video assets.
- Analytical: Fluent in performance data, incrementality testing and ROI frameworks.
- Collaborative: Energetic with the influence to work cross-functionally across creative, analytics, and product.
- (Bonus) Experience managing agency partners and/or scaling campaigns in multi-market, multilingual contexts.
Benefits
- Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
- A great compensation package, perks and benefits (including significant stock appreciation rights);
- Flexible time off (take as many holidays as you need) and a chance to work remotely;
- You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
- We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
- We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
- A budget for your dream home office;
- Access to free mental health support via OpenUp.
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