Digital Marketing Strategist at Caterpillar Inc. collaborating on marketing technology adoption and customer experience improvement. Focused on Mining, Construction, and Power industries.
About the role
- Online Marketing Manager driving SEA and SEO strategies for SaphirSolution, an eCommerce marketing agency. Focusing on campaign optimization, marketing automation, and innovative idea implementation in a collaborative team.
Responsibilities
- Independently design, manage, and optimize SEA campaigns and SEO initiatives in coordination with our internal teams
- Plan and execute A/B tests to optimize conversions
- Continuously optimize the performance marketing strategy
- Marketing automation using HubSpot
- Identify new technologies and trends
- Analyze and report on marketing activities and derive actionable recommendations
- Develop initiatives up to strategic annual planning in close collaboration with the managing director
- Independently contribute innovative ideas to advance the SaphirSolution brand
Requirements
- Proven knowledge of online marketing (ideally with agency experience)
- Proficient in relevant analytics tools (Google Analytics, Sistrix, etc.)
- Strong numerical skills and analytical thinking
- High affinity for digital media
- Creativity and a wide range of ideas, plus initiative, courage, and the ability to work in a team
Benefits
- Exciting position with strong development potential
- Flat hierarchies and fast decision-making processes
- Flexible working hours & remote work
- No dress code — just be yourself!
- Regular feedback sessions to support your development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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