Digital Marketing Manager at SambaSafety leading ABM and paid media initiatives. Developing targeted campaigns for Tier 1 Enterprise and Mid - Market accounts to drive revenue growth.
About the role
- Director of Digital Marketing overseeing comprehensive strategies for C3 Industries and High Profile Cannabis Shops. Focusing on digital presence and e-commerce effectiveness in a regulated industry.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy.
- Oversee all digital touchpoints, including website management, SEO/SEM, paid media, social media, and e-commerce.
- Serve as the primary strategist for all digital marketing initiatives.
- Oversee paid media strategy and performance across Meta and Google Ads.
- Support and report on comprehensive analytics dashboards.
- Conduct deep-dive performance analysis on paid media campaigns.
- Lead the development and execution of a holistic, data-informed digital marketing strategy.
- Manage substantial paid media budgets.
- Design and oversee execution of sophisticated A/B and multivariate testing programs.
- Partner with the Retail leadership team to support digital marketing for retail locations.
- Act as a strategic partner across marketing functions on inbound and outbound campaigns.
- Lead e-commerce analytics and conversion rate optimization.
- Develop and oversee advanced e-commerce analytics frameworks.
- Oversee SEO strategy execution in partnership with external SEO agency.
- Provide strategic oversight for digital merchandising and content optimization.
Requirements
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- 5+ years of digital marketing experience, with at least 3 years in a leadership role.
- Cannabis industry experience preferred.
- Familiarity with cannabis-specific platforms (Weedmaps, Leafly, SpringBig, HubSpot, Leaf Logix) is highly desirable.
- Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads platform.
- Deep understanding of digital marketing channels including SEO, SEM, paid social, and web UX.
- Excellent written and verbal communication skills.
- Strong analytical and project management abilities.
- Proactive, adaptable, and able to thrive in a dynamic, fast-paced, and highly regulated industry.
- A strategic thinker and collaborative leader who also enjoys rolling up their sleeves to execute.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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