Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
About the role
- Digital Marketing Manager for People Inc. driving digital advertising across platforms like Meta and Google, optimizing campaigns, collaborating with teams, and reporting performance.
Responsibilities
- driving digital advertising efforts across various platforms and channels
- deliver flawless campaign execution, actionable reporting, and thought leadership
- collaborate on media planning, set up and execution for internal teams
- set up, test and monitor paid media campaigns staying within budgets and outlined parameters
- create and manage A/B and multi-variant test campaigns
- optimize campaigns weekly or as needed to ensure delivery is on pace and within budget
- maintain organized records of historical campaign performance and testing outcomes
- provide input and direction on upcoming testing schedules
- contribute to monthly performance decks to be shared with internal stakeholders
- research of competitor activities around marketing and execution as it relates to similar goals
Requirements
- BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training)
- 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house)
- Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads)
- Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA)
- Experience with subscription business marketing or e-commerce is a plus
- Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs)
- Mastery of at least one platform preferred
- A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing
- Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights
- Strong attention to detail and comfort pacing large budgets with minimal oversight
- Ability to thrive in a high-volume environment where priorities can shift based on performance data
- Comfortable collaborating with creative teams to optimize ad assets based on real-time performance data
Benefits
- medical, dental, vision, prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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