Junior Marketing - und Kommunikationsassistenz bei KLARO, tätig in der Umwelttechnik. Verantwortlich für Marketingprojekte, Social Media Content und SEO - Optimierung.
BP
Hybrid Mid-level Marketing Analyst – Commercial Relationship
Posted 2 months ago
About the role
- Marketing Analyst responsible for developing marketing strategies and supporting the commercial team at BP - Beneficência Portuguesa de São Paulo. Engaging in relationship marketing and performance analysis.
Responsibilities
- Act as the central Marketing point of contact for the Commercial team, understanding their needs, challenges and objectives;
- Develop action plans, tools and marketing initiatives that directly support closing deals;
- Develop, execute and monitor relationship management journeys, deepening segmentation of target audiences;
- Conduct performance analysis (communications and business results);
- Receive and interpret briefs, plan, create and execute campaigns;
- Collaborate with partner departments and participate in cross-functional squads;
- Develop and lead the strategy and execution of connected events aligned with business objectives;
- Create and implement 360° communication plans (online/offline, CRM, events, activations) based on market data, proprietary insights and benchmarks;
- Prospect and develop partnerships for relationship plan activations and to help reduce the institution’s fixed costs: prepare a partnership book identifying internal and external opportunities and seek partners to deliver those actions;
- Manage the operational budget, submit invoices for payment and follow up on financial and legal (contract) processes for initiatives, ensuring efficient use of resources and seeking cost-effective options while maintaining delivery quality;
- Lead briefing collection and kick-off meetings with internal clients and develop 360° planning, as well as lead briefing and debriefing sessions with agencies and suppliers;
- Establish and maintain strong relationships with partners, internal clients and other stakeholders to preserve strategic alignment for the communication plan’s success;
- Monitor and analyze KPIs to evaluate impact on engagement, reputation and demand generation;
- Track and report performance metrics for the activities under your responsibility;
- Contribute to or execute other projects/initiatives related to the marketing department, supporting the institution’s 360° vision;
- Document evidence of activations for potential audits and proper institutional control;
- Complete spreadsheets and prepare presentations related to the marketing area;
- Stay up to date with the latest trends and innovations in marketing and healthcare, seeking to introduce new ideas and technologies to improve audience experience and keep the department current.
Requirements
- Bachelor’s degree in Social Communication or Marketing;
- Postgraduate degree in Social Communication, Marketing or Events;
- Intermediate English;
- Previous experience in Events, Marketing or Communications.
Benefits
- Transportation allowance (Vale Transporte)
- Meal allowance (Vale Alimentação)
- On-site cafeteria
- Medical insurance
- Dental insurance
- Childcare assistance
- Total Pass: a benefits platform that provides access to gyms and studios of various modalities for employees and their dependents.
- Viva 365: programs and initiatives across five wellness dimensions — emotional, intellectual, physical, social and financial.
- PAP (Personal Support Program): a support channel staffed by a broad team of specialists (psychologists, social workers, lawyers, educators, nutritionists, physiotherapists, physical educators, financial consultants and pet consultants).
- Employee Health Center: telemedicine service, urgent care and appointment scheduling exclusive to employees, with general practitioners, psychologists, physiotherapists and acupuncture services available within BP.
- Health Professional Day: May 12 is considered a holiday for the category; employees who work on this date are entitled to compensation according to criteria defined in the Collective Bargaining Agreement.
- Agreements and partnerships: discounts at partners across various segments — see the updated list on Workplace, our internal communications channel.
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