Hybrid Media Planning Associate Director

Posted last month

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About the role

  • Lead full-funnel media strategy, blending brand-building and performance marketing to drive sales, leads, and customer growth.
  • Develop and oversee integrated media strategies spanning awareness, consideration, and performance goals.
  • Lead media planning across digital, social, retail, and traditional channels.
  • Define KPIs and build measurement frameworks to track performance and inform optimisations.
  • Use data and insights to guide channel selection, messaging, and audience segmentation.
  • Collaborate closely with internal teams (client, strategy, measurement, ops, and sales) to align on execution.
  • Manage media budgets and identify incremental investment opportunities.
  • Present clear, compelling updates to clients and stakeholders.
  • Keep ahead of industry trends to drive media innovation.

Requirements

  • Proven expertise in full-funnel media strategy—from brand-building to performance marketing.
  • Strong experience across both traditional and digital channels (including 1PD digital, social, OOH, retailer media, and eCommerce).
  • High proficiency in audience segmentation, analytics, and budget allocation.
  • Leadership skills to manage teams and drive cross-functional collaboration.
  • Client-facing confidence with strong communication and presentation abilities.
  • A proactive, solutions-driven mindset with the ability to thrive in a dynamic environment.
  • Experience in retail media and working with CPG brands is a plus.
  • A hustler mentality, adaptability across categories, and a passion for sharing knowledge.

Benefits

  • £1,800 yearly wellbeing fund (on top of your salary!)
  • Free Headspace subscription
  • £500 yearly “Uni Fund” for learning
  • 4 extra Wellbeing Days off per year
  • Summer & Winter conferences + year-round celebrations
  • 4pm finishes every Friday
  • Flexible and hybrid working

Job title

Media Planning Associate Director

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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