Hybrid Marketing Program Manager

at Gartner

• Job title: Marketing Program Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $76,000 - $107,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stamford, United States

About the role

• Experiential Marketing Manager driving revenue growth through strategic programs for global sales force. Collaborating cross-functionally to enhance engagement and showcase Gartner’s value to prospects.

Responsibilities

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.
• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
• Act as main point of contact for the salesforce within select regions (i.e., Europe).
• Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
• Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).
• Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.
• Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.
• Execute programs for a portfolio of events/experiences throughout the year.
• Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends.
• Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
• Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.

Requirements

• 5-8 years of business, project management, and/or marketing experience.
• Demonstrated business acumen, a track record of excellent performance meeting targets and objectives.
• Demonstrated experience partnering with, coaching, supporting, and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic programs and activities.
• Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.
• Demonstrated ability to analyze complex issues and design appropriate solutions.
• Strong communication skills, including ability to tailor communication to audience to achieve desired results.
• Strong cross-functional collaboration acumen, working with multiple levels.
• Strong problem solving, strategic and critical thinking, analytical skills.
• Strong project management skills, event planning and organization skills.
• Limited travel required (10-15%)

Benefits

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision Plans
• Parental Leave
• Employee Assistance Program (EAP)
• 401K matching and more!