MJ
Maison JunotChef de Projet Marketing Digital
Digital Marketing Project Manager overseeing Junot's website and digital marketing strategies for premium real estate. Collaborating with commercial teams and agencies to enhance online visibility.
About the role
- Own the full funnel for the WordPress customer segment, driving acquisition, activation, and retention for WordPress users (bloggers, agencies, e-commerce stores);
- Develop comprehensive marketing programs for different WordPress user segments;
- Design acquisition campaigns targeting WordPress users across paid and organic channels;
- Create lifecycle marketing programs that drive activation, upsell, and retention;
- Build data-driven segmentation based on WordPress usage patterns;
- Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
- Design personalized customer journeys from first touch through renewal;
- Develop upsell programs based on customer growth signals and usage patterns;
- Create win-back programs for churned customers;
- A/B test campaigns to maximize conversion and retention rates;
- Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
- Analyze WordPress customer behavior to identify growth opportunities;
- Monitor competitive landscape and adjust campaigns accordingly;
- Build predictive models for churn risk and upsell potential;
- Report insights and recommendations to executive leadership.
Requirements
- 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
- Proven track record managing full-funnel marketing programs;
- Experience with marketing automation platforms (HubSpot, Marketo, or similar);
- Strong analytical skills with ability to translate data into proposals and decisions;
- Understanding of WordPress ecosystem and user needs;
- Only resumes and a short cover letter submitted in English will be considered for this position.
Benefits
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Premium health insurance;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Free office restaurant with our own chef team;
- Free access to our in-office gym with professional instructors;
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office;
- Free Multisport or CoolFit card;
- Additional days off for long service and volunteering;
- Anniversary and company gifts;
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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