Marketing Manager driving impactful campaigns for Gentrack's software solutions in utilities. Focused on executing marketing strategy and generating qualified leads for sales support in EMEA.
Responsibilities
You'll be instrumental in executing our marketing strategy, building brand awareness, supporting sales in nurturing opportunities through the funnel, and generating qualified leads.
Utilizing marketing automation tools (like HubSpot) to streamline campaigns, track performance, and report on key marketing metrics.
Planning, organizing, and executing a range of marketing events, from webinars to industry conferences, to maximize engagement and lead.
Identifying, engaging, and nurturing high-value target accounts through coordinated, multi-channel campaigns that align with sales objectives and drive pipeline growth.
Crafting compelling marketing collateral, including case studies, presentations, and email campaigns, ensuring clear and consistent messaging that resonates with our target audience.
Developing and optimizing engaging digital campaigns across multiple platforms to drive lead generation, enhance brand visibility, and measure ROI.
Requirements
Previous experience in B2B field marketing within the software industry is required.
Demonstrated expertise in account-based marketing (ABM), digital campaigns, social media, event marketing, and corporate communications is desired.
Experience collaborating cross-functionally with sales and customer-facing teams to align marketing initiatives with commercial priorities is desired.
Proficiency with marketing CRM software (e.g., HubSpot) for campaign management, segmentation, and reporting is required.
Familiarity with design tools like Canva and/or basic video editing software is a plus.
Proven ability to build strong partnerships with Sales, Customer Executive, and Marketing teams to align goals, share insights, and deliver cohesive, high-impact marketing strategies.
Exceptional communication and writing skills, with the ability to articulate complex concepts clearly and persuasively.
Positive, energetic, and proactive attitude, thriving in a fast-paced, high-growth environment.
Benefits
Personal growth – in leadership, commercial acumen and technical excellence
To be part of a global, winning high growth organization – with a career path to match
A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
A competitive reward package that truly awards our top talent
A chance to make a true impact on society and the planet
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