HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- You'll be instrumental in executing our marketing strategy, building brand awareness, supporting sales in nurturing opportunities through the funnel, and generating qualified leads.
- Utilizing marketing automation tools (like HubSpot) to streamline campaigns, track performance, and report on key marketing metrics.
- Planning, organizing, and executing a range of marketing events, from webinars to industry conferences, to maximize engagement and lead.
- Identifying, engaging, and nurturing high-value target accounts through coordinated, multi-channel campaigns that align with sales objectives and drive pipeline growth.
- Crafting compelling marketing collateral, including case studies, presentations, and email campaigns, ensuring clear and consistent messaging that resonates with our target audience.
- Developing and optimizing engaging digital campaigns across multiple platforms to drive lead generation, enhance brand visibility, and measure ROI.
Requirements
- Previous experience in B2B field marketing within the software industry is required.
- Demonstrated expertise in account-based marketing (ABM), digital campaigns, social media, event marketing, and corporate communications is desired.
- Experience collaborating cross-functionally with sales and customer-facing teams to align marketing initiatives with commercial priorities is desired.
- Proficiency with marketing CRM software (e.g., HubSpot) for campaign management, segmentation, and reporting is required.
- Familiarity with design tools like Canva and/or basic video editing software is a plus.
- Proven ability to build strong partnerships with Sales, Customer Executive, and Marketing teams to align goals, share insights, and deliver cohesive, high-impact marketing strategies.
- Exceptional communication and writing skills, with the ability to articulate complex concepts clearly and persuasively.
- Positive, energetic, and proactive attitude, thriving in a fast-paced, high-growth environment.
Benefits
- Personal growth – in leadership, commercial acumen and technical excellence
- To be part of a global, winning high growth organization – with a career path to match
- A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
- A competitive reward package that truly awards our top talent
- A chance to make a true impact on society and the planet
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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