Hybrid Marketing Analyst

at Alta Vista Investimentos

• Job title: Marketing Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: R$3,500 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Marketing Analyst at Alta Vista Investimentos creating digital content and managing social media for the financial advisory firm. Focusing on engagement and building brand presence online.

Responsibilities

• Content Development and Creation:
• ◦ Internal and Institutional Materials: Prepare and finalize various marketing materials such as corporate presentations, brochures, e-books, infographics, product sheets, and communications for clients and partners.
• ◦ Social Media Content: Create and adapt strategic content for Instagram (static posts, carousels, reels, stories) and LinkedIn (articles, posts, success stories), aiming to drive engagement, build authority, and generate qualified leads.
• ◦ Marketing Campaigns: Develop and execute digital marketing campaigns for seasonal initiatives and product launches, from concept to production of creatives and copy.
• Social Media Management:
• ◦ Planning and Publishing: Manage the editorial calendar and schedule social media posts.
• ◦ Monitoring and Interaction: Track post performance, engage with the community (comments, direct messages), and identify opportunities to increase engagement.
• ◦ Metrics Analysis: Produce regular performance reports for campaigns and social channels, presenting insights and optimization recommendations.
• Coordination and Relationship Management:
• ◦ Vendor Management: Coordinate and negotiate with external vendors (graphic designers, video editors, photographers) to ensure quality, deadlines, and cost control of produced materials.
• ◦ Team Support: Actively collaborate with the investment advisors team to understand their needs and translate them into effective content strategies.

Requirements

• Education: Bachelor's degree in Marketing, Social Communication, Advertising or related fields.
• Experience: Proven experience in content creation and social media management, preferably in the financial market or at agencies serving that sector.
• Technical Knowledge:
• ◦ Proficiency with design tools (e.g., Canva, Adobe Photoshop/Illustrator) for creating visual assets.
• ◦ Familiarity with social media management and scheduling platforms.
• ◦ Excellent written and verbal communication skills, with the ability to produce clear, persuasive copy aligned with the financial market’s tone of voice.
• Behavioral Skills: Proactivity, creativity, organization, attention to detail, strong interpersonal skills, and the ability to work autonomously.
• Desirable / Nice to Have:
• ◦ Knowledge of and interest in the financial and investment markets.
• ◦ Experience with email marketing tools.
• ◦ Basic knowledge of SEO and Google Analytics.
• ◦ Portfolio with relevant digital marketing and content creation work.
• ◦ Certifications in digital marketing.