Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
Applies expert knowledge of marketing principles to complex, and often unique work assignments.
Applies expert knowledge of the business, its products and processes, advising senior management on issues.
Leads and motivates cross functional team members in the development and implementation of key initiatives.
Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
Directs analyses, root cause identification and development and recommendation of key work product.
Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 or more years of relevant business support and / or general analysis experience.
Demonstrated leadership experience.
Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
Subject-matter-expert knowledge of relevant industry data sources.
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
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