Hybrid Marketing Manager – Lead

Posted 3 weeks ago

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About the role

  • Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
  • Applies expert knowledge of marketing principles to complex, and often unique work assignments.
  • Applies expert knowledge of the business, its products and processes, advising senior management on issues.
  • Leads and motivates cross functional team members in the development and implementation of key initiatives.
  • Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
  • Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
  • Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
  • Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
  • Directs analyses, root cause identification and development and recommendation of key work product.
  • Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
  • Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

  • Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 8 or more years of relevant business support and / or general analysis experience.
  • Demonstrated leadership experience.
  • Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
  • Subject-matter-expert knowledge of relevant industry data sources.

Benefits

  • comprehensive medical, dental and vision plans
  • 401(k)
  • pension
  • life insurance
  • parental benefits
  • adoption assistance
  • paid time off program with paid holidays plus 16 paid volunteer hours
  • various wellness programs
  • career path planning and continuing education

Job title

Marketing Manager – Lead

Job type

Experience level

Senior

Salary

$114,080 - $218,030 per year

Degree requirement

Bachelor's Degree

Location requirements

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