Marketing Analyst ensuring governance of NPS and conducting CX research for a construction company. Leading in - depth analysis and producing impactful reports for strategic decisions.
About the role
- Senior Marketing Analyst at Construtora Tenda focusing on strategic marketing planning and delivery coordination. Engage in multiple product communications within the construction civil segment.
Responsibilities
- Act strategically in the marketing planning of products and developments, from scope definition to coordinating deliverables;
- Translate commercial objectives, product attributes and regional needs into clear strategic guidance for the teams involved;
- Lead and organize the marketing delivery plan, ensuring cadence, consistency across channels and alignment with the commercial cycle;
- Ensure consistency of the marketing strategy throughout the different product phases;
- Serve as the technical marketing reference in the construction sector, supporting decisions on campaigns, formats, materials, volumes and priorities;
- Ensure correct application of branding guidelines, visual identity and brand positioning;
- Plan, monitor and analyze volumes of assets, deadlines and production capacity, proposing adjustments to improve efficiency;
- Prepare and present strategic reports and analyses on deliverables, products and material performance;
- Proactively contribute to the evolution of processes, workflows and planning models for Strategic Marketing.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
- Solid experience in the construction sector, with direct involvement in product and development management and communication;
- Strong strategic planning skills, organization and systems thinking;
- Experience managing multiple products simultaneously, with the ability to assess commercial impact and prioritize deliverables;
- Mastery of creation and production processes for marketing materials (key visuals, campaigns, digital assets, offline media, OOH, furnishing packages and POS materials);
- Analytical profile, comfortable working with volume data, schedules and KPIs;
- Experience with demand management and planning tools (Runrun.it, Monday, Trello or similar).
Benefits
- Meal voucher and food voucher — iFood Benefícios available
- Transportation voucher — available for other roles
- TendaPrev
- Annual bonus based on target achievement
- Health & Well-being
- Health plan — the primary member pays no monthly fee, only co-payment per use
- Optional dental plan
- Life insurance
- Wellhub
- Dr. Alper — free consultations with specialists from different areas
- Pregnancy program and extended maternity leave
- Pharmacy partnership
- Quality of Life
- Hybrid work model — 2 days per week remote
- Flexible hours
- Birthday day off
- Alo Viva Bem — exclusive employee support channel
- Career & Development
- Learning platform
- Education subsidy
- For you and your family
- Childcare assistance for mothers
- Extended paternity leave
- Additional Benefits & Perks
- Discount on Tenda apartments
- Discount on Cinemark movie tickets
- Christmas allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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