Performance Marketing Manager for Apex Service Partners focusing on optimizing digital marketing strategies across multiple branches. Using data analytics to improve performance and collaboration with leadership and local managers.
About the role
- Marketing Manager at CNA assisting in the development and execution of marketing strategies. Collaborating across teams to support marketing campaigns and analyze performance metrics while driving brand messaging.
Responsibilities
- Assist in the execution of marketing initiatives and campaigns.
- Collaborate with business segment leadership, marketing peers, and other internal teams.
- Track project timelines, coordinate meetings, and manage communication.
- Help coordinate media and sponsorship opportunities.
- Conduct research to identify market trends, customer needs, and competitive activity.
- Assist in gathering and analyzing data to track campaign performance.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 7 years of experience in a marketing or communications role, with a focus on supporting marketing campaigns, media, or branding efforts.
- Experience in insurance, particularly Commercial Property and Casualty, a plus.
- Excellent verbal and written communication skills.
- Ability to manage multiple tasks with strong attention to detail and accuracy.
- Strong organizational and timely, proactive communication skills.
- Understanding of marketing fundamentals, including branding, messaging, and media strategies, as well as relevant digital channels and platforms.
- Proven ability to develop messaging that furthers CNA's brand and positively positions CNA in the marketplace.
- Strong interpersonal skills.
Benefits
- CNA offers a comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals.
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