Hybrid Senior Field Marketing Specialist

at Columbia Sportswear Company

• Job title: Senior Field Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Senior Field Marketing Specialist driving regional engagement and digital growth for Columbia Sportswear’s Fishing Gear category. Building connections with wholesale partners and local communities to boost brand affinity.

Responsibilities

• Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners.
• Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness.
• Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions.
• Maintain feedback loop with sales leads to identify trends and surface new account opportunities.
• Coordinate product seeding, social collaborations, and content activations to expand brand reach.
• Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities.
• Create and manage social content that highlights influencers, events, products, partnerships, and community.
• Align content strategy with seasonal marketing plans and brand guidelines.
• Support performance marketing efforts across email, social, and digital platforms.
• Use analytics and segmentation to optimize campaign performance and generate qualified leads.
• Work closely with Marketing, Merchants and Sales teams to ensure alignment with business KPIs.
• Continuously test and refine marketing tactics to improve account sell-thru.

Requirements

• Bachelor’s degree in marketing, Business and/or Finance
• Typically required 5-8 years of professional experience and strong competency with the application tools, systems and process to accomplish the job.
• Minimum of 3-5 years as an individual contributor to hit quotas in sales and account management.
• Proven ability to achieve quotas and forecast accurately.
• Extensive experience with high volume account management, various size groups, high touch customer service and ability to adapt to customers as needed.
• High level of comfort and experience using LinkedIn and proven ability to network, attract, build and maintain strong business relationships.
• Strong interpersonal, communication and presentation skills.

Benefits

• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• EAP + which is free and confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts and a generous time off program available.
• 401k plan plus a generous company match.