Marketing Analyst responsible for managing marketing campaigns at Grupo Trigo, a leading Brazilian franchising group. Seeking an innovative, analytical professional passionate about food and trends.
About the role
- Innovation Brand Marketing Manager enhancing Nestlé Health Science brands and improving lives through innovation strategy. Leading collaboration across teams to drive growth in a high-potential segment.
Responsibilities
- Build and commercialize 3-5 year innovation pipelines to drive incremental sales growth and meet financial objectives
- Lead both short-term opportunity development and long-term strategic innovation planning across key brands, aligning with brand positioning and consumer demand
- Analyze and identify new whitespace innovation opportunities and benefit spaces, collaborating with the R&D team to assess viability and develop product concepts that address unmet consumer needs and drive differentiation
- Partner with Consumer Insights and Data Analytics teams to identify omnichannel trends and create actionable learning plans
- Guide new products through the stage-gate approval process with the Project Management team, overseeing all aspects from concept to commercialization
- Collaborate with Medical, Regulatory, and Legal teams to develop differentiated product claims and supporting strategies
- Work with Sales Strategy to establish pricing, distribution targets, volume projections, and compelling sales narratives
Requirements
- Bachelor's degree in marketing or a related field; MBA preferred
- 5+ years of experience in Brand Management and New Product Innovation, with a focus on building brands and driving business growth
- Proven success in delivering consumer packaged goods innovation and developing 3-5 strategic innovation initiatives
- Strong financial acumen and expertise in P&L management
- Ability to analyze business and category trends to develop effective strategies and marketing programs that drive results
- Deep understanding of consumer insights and positioning
- Travel: 25-35%
Benefits
- Performance-based incentives
- 401k with company match
- Healthcare coverage
- Broad range of other benefits
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