About the role

  • Design, build, and launch email campaigns, nurture sequences, and triggered programs in Marketo.
  • Execute A/B testing and personalization strategies (subject lines, dynamic content, segmentation).
  • Monitor and improve email deliverability, engagement, and compliance (GDPR, CAN-SPAM).
  • Manage and optimize the marketing database, ensuring data accuracy, effective segmentation, deduplication, and overall quality.
  • Track, analyze, and share insights on email performance metrics, campaign conversion and attribution, turning data into actionable recommendations.
  • Administer the marketing technology stack (Marketo, Mailchimp, Intercom, etc.) to ensure reliable day-to-day operations.
  • Document processes, workflows, and campaign guidelines to ensure consistency, scalability, and knowledge-sharing across the team.
  • Gather qualitative feedback from Sales, Customer Success, and Marketing stakeholders to improve processes, campaign effectiveness, and conversion rates.

Requirements

  • Bachelor's degree in Marketing or Business.
  • 2+ years of experience in marketing automation (Marketo preferred), ideally within a B2B software environment.
  • Solid understanding of email marketing best practices (deliverability, A/B testing, personalization).
  • Experience with B2B lead nurturing and funnel optimization.
  • Strong analytical skills with the ability to translate campaign performance data into actionable improvements, leveraging Excel for reporting, segmentation, and data analysis.
  • Strong organizational skills, attention to detail, and ability to collaborate cross-functionally.
  • Proficiency in English (written and verbal).
  • Nice to haves: Experience with HTML/CSS for email templates; Familiarity with deliverability monitoring tools and best practices; Experience with CRM integrations (Salesforce, or equivalent).

Benefits

  • The most important thing we offer is a safe and healthy professional environment, giving you the opportunity to work on products that positively impact millions globally.
  • Competitive compensation packages – because great work deserves great rewards.
  • Inclusive parental benefits – support for every kind of family, no matter your path to parenthood.
  • Private health insurance plan – your well-being matters to us, on and off the clock.
  • Meal allowance
  • Complimentary meals at the office – daily breakfast spreads and lunch catered three times a week.
  • Access to our in-house blood bank
  • Professional development initiatives
  • Gorgeous office space
  • A vibrant working environment

Job title

Marketing Automation Administrator

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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