Marketing Analyst developing and implementing digital marketing campaigns at Despegar, enhancing customer travel experiences through innovative marketing strategies.
About the role
- Marketing Analyst managing merchandising strategies for Samsung's retail initiatives across multiple channels. Collaborating cross-functionally to enhance the retail experience and drive customer engagement.
Responsibilities
- Implement and maintain merchandising strategies for Samsung’s retail initiatives across multiple channels
- Work cross-functionally to innovate the execution and ongoing support retail merchandising concepts
- Guide merchandising planogram development in partnership with sales and product teams
- Own implementation of all display units, visual merchandising elements, device security, and retail graphics
- Coordinate internally and externally for on device digital content and customization
- Tightly project manage the execution for all product and retail experience launches
- Effectively communicate merchandising execution plans to the field and carrier account teams
- Track ROI and KPIs for all retail merchandising projects post implementation
- Develop and maintain strong relationships with multiple cross functional teams, external vendors, carrier account teams and customers
- Oversee status of all budget and vendor requests by working with the project manager and internal teams
Requirements
- Bachelor’s degree in Business, Marketing, or related field or equivalent work experience
- 5+ years’ experience in project management and operations for retail organization
- Wireless industry a plus
- Highly proficient utilizing Blue Yonder Space Planning and Floor Planning planogram program
- Strong experience managing complex projects and details & meeting deadlines for multiple concurrent projects
- Experience and understanding of the consumer journey, trends and insights
- Demonstrated success in working on cross-functional teams with the ability to influence peers and others
- Excellent organizational skills to be effective and efficient
- Meticulous attention to detail for production schedules/timelines
- Ability to make informed recommendations on a thorough understanding and analysis of organizational and business objectives
- Customer focused with ability to objectively assess opportunities and adjust to customer changing needs
- Experience regularly engaging with Leadership Levels
- Must have experience in developing presentations using a variety of PC applications
Benefits
- Medical Insurance (Health, Dental & Vision)
- 401(k)
- Paid Time Off
- H1B/Green Card Sponsorship for qualified employee
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