Hybrid Lead, SMC Growth Strategy

at Snap Inc.

• Job title: Lead, SMC Growth Strategy
• Job type: Full Time
• Experience level: Senior
• Salary: $173,000 - $259,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Lead, Growth Strategy at Snap Inc, designing and scaling programs for medium-sized advertisers. Focus on acquisition and retention with performance optimization and cross-functional collaboration.

Responsibilities

• Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
• Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in-product experiences) that accelerate customer acquisition and adoption.
• Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
• Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach.
• Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
• Communicate strategies, results, and recommendations clearly to executives and key stakeholders.

Requirements

• BS/BA degree or equivalent years of experience
• 8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing
• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs
• Experience designing and scaling programs across multiple geographies
• Strong analytical and data-driven decision-making skills
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus
• Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.

Benefits

• paid parental leave
• comprehensive medical coverage
• emotional and mental health support programs
• compensation packages that let you share in Snap’s long-term success