Lead, Growth Strategy at Snap Inc, designing and scaling programs for medium-sized advertisers. Focus on acquisition and retention with performance optimization and cross-functional collaboration.
Responsibilities
Build and execute BD- and partnership-led programs to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
Partner with BD, Marketing, Product and external partners to design and roll out global GTM plays (campaigns, partnerships, events, and in-product experiences) that accelerate customer acquisition and adoption.
Develop and own program roadmaps and KPIs for both new advertiser acquisition and retentive growth, ensuring accountability and consistent performance tracking.
Test, optimize, and scale programs through experimentation frameworks and a test-and-learn approach.
Lead cross-functional collaboration with Data Science, Operations, Insights, and Marketing to analyze performance, refine programs, and maximize advertiser success.
Communicate strategies, results, and recommendations clearly to executives and key stakeholders.
Requirements
BS/BA degree or equivalent years of experience
8+ years in growth, business development, consulting, corporate strategy, or product/growth marketing
Proven track record in driving customer acquisition and retention through growth, business development and partnership programs
Experience designing and scaling programs across multiple geographies
Strong analytical and data-driven decision-making skills
Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences
Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales
Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus
Comfort with ambiguity, ability to experiment, iterate, and adapt at pace.
Benefits
paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success
Summer intern in Substation Engineering Services at PG&E. Working alongside experienced engineers to support substation projects and enhance system reliability in California.
Growth Manager responsible for optimizing customer journeys and driving engagement on AI data platform. Collaborating with teams to enhance organic growth through SEO and conversion optimization strategies.
Strategy & Growth Intern supporting Substation Engineering at Pacific Gas & Electric Company. Work alongside experienced engineers ensuring excellent service and project delivery.
Marketing Manager at Borrowell driving growth in user acquisition and profitability with data - driven strategies. Collaborating on messaging and marketing initiatives that empower Canadians financially.
Growth Lead at Fastino managing the developer funnel for AI products by optimizing onboarding and activation. Collaborating with teams to enhance community engagement and drive growth initiatives.
Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
User Acquisition Manager overseeing marketing campaigns across channels for Meet5. Focused on data - driven user acquisition and campaign optimization in a hybrid work environment.
Senior Growth Marketing Manager leading marketing strategy for D2C subscription business at Pontosense. Driving growth through integrated marketing plans and collaboration with cross - functional teams.
Senior Growth Marketing Lead at Pontosense responsible for driving customer acquisition and revenue growth for D2C products. Leading integrated marketing strategies in a fast - paced, mission - driven environment.
Executive Director leading credit card balance growth and pricing strategies at USAA. Fostering team collaboration and data - driven decision - making in financial services industry.