Sales Associate on Trench Safety team at United Rentals, undergoing training for a future Outside Sales Representative role. Work alongside industry experts and gain hands - on experience while developing relationship - building skills.
About the role
- Lead Generation Manager developing AI-driven lead generation strategies at MyTraffic. Collaborating with Sales and leveraging innovative tools for optimal pipeline conversion in a hybrid environment.
Responsibilities
- Combine strategy, execution, and innovation to continuously improve how we build and convert our pipeline
- Work closely with two Senior Enterprise Account Executives on their lead generation strategy and delivery
- Own the Total Addressable Market (TAM) for each Account Executive and ensure optimal coverage and penetration
- Provide market insights and segmentation expertise to guide go-to-market strategy
- Build AI-powered lead lists by integrating intent data, Account-Based Marketing (ABM) strategies, and event triggers
- Book meetings for Sales using the 2.0 lead-gen stack (Clay, Sales Navigator, Lemlist)
- Lead strategic calling initiatives to secure meetings with Enterprise accounts
- Test new tools, features, and approaches in the internal "Sales Innovation Lab" and help scale best practices across the Sales organization.
Requirements
- Minimum 2 years of experience in Lead Generation, SDR/BDR management, or Growth Marketing roles
- Strong interest in AI, or prior experience in the field, is a plus
- Solid background in outbound prospecting, campaign design, and pipeline generation
- Experience in a SaaS or tech environment is highly valued
- Proficient with modern sales tools (CRM, Sales Navigator, Lemlist, Clay, Modjo, etc.)
- Fluent in French and English; Spanish is a plus
- Proven ability to drive outbound performance and meet meeting-generation KPIs
- Strong understanding of sales automation, intent data, and AI-based enrichment workflows
- Analytical mindset: able to measure, iterate, and optimize lead generation performance
- Comfortable collaborating across Sales, Marketing, and Data teams.
Benefits
- Strategic growth opportunities
- Access to cutting-edge tools
- Professional development support
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