Drive maximum adoption of Dotdigital’s personalisation platform across key strategic clients. Collaborate with teams to ensure measurable success and long-term value for clients.
Responsibilities
Own and drive the strategic direction for a portfolio of key clients, aligning Dotdigital’s solutions with their marketing objectives and business goals.
Foster long-term relationships to ensure customer satisfaction, retention, and loyalty. Act as a trusted advisor, delivering personalised support, product training, and strategic guidance.
Achieve sales quotas through upsell and expansion opportunities, while proactively identifying areas for optimisation based on data insights and account performance.
Conduct regular Success Plans and present quarterly/annual account reviews to demonstrate value, secure renewals, and influence future adoption. Collaborate with Customer Marketing to drive client references and case studies.
Partner with internal teams including Sales, Technical Support, Adoption, and Professional Services to deliver seamless, end-to-end client support.
Ensure clients maximise their use of the Fresh Relevance platform by working closely with the Adoption team and sharing industry best practices.
Maintain accurate CRM records, forecast retention and growth metrics, and monitor account health to proactively address risks and opportunities.
Requirements
5+ years’ experience in eCommerce or marketing technology, ideally in a client-facing or strategic role.
Proven ability to manage a portfolio of accounts, drive retention, and uncover upsell opportunities.
Strong commercial awareness and a knack for finding win-win outcomes.
Excellent communication and presentation skills - comfortable leading client calls and planning sessions.
Organised, proactive, and confident in learning new platforms and demonstrating their value.
Familiarity with email marketing, web analytics, and eCommerce platforms.
Analytical mindset - you enjoy turning data into actionable marketing strategies.
Interest in CRO (Conversion Rate Optimisation) techniques.
Basic understanding of HTML, CSS, or JavaScript.
Experience with tools like Google Analytics or Dynamics CRM.
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