Hybrid Key Account Director – Personalisation

Posted 3 weeks ago

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About the role

  • Own and drive the strategic direction for a portfolio of key clients, aligning Dotdigital’s solutions with their marketing objectives and business goals.
  • Foster long-term relationships to ensure customer satisfaction, retention, and loyalty. Act as a trusted advisor, delivering personalised support, product training, and strategic guidance.
  • Achieve sales quotas through upsell and expansion opportunities, while proactively identifying areas for optimisation based on data insights and account performance.
  • Conduct regular Success Plans and present quarterly/annual account reviews to demonstrate value, secure renewals, and influence future adoption. Collaborate with Customer Marketing to drive client references and case studies.
  • Partner with internal teams including Sales, Technical Support, Adoption, and Professional Services to deliver seamless, end-to-end client support.
  • Ensure clients maximise their use of the Fresh Relevance platform by working closely with the Adoption team and sharing industry best practices.
  • Maintain accurate CRM records, forecast retention and growth metrics, and monitor account health to proactively address risks and opportunities.

Requirements

  • 5+ years’ experience in eCommerce or marketing technology, ideally in a client-facing or strategic role.
  • Proven ability to manage a portfolio of accounts, drive retention, and uncover upsell opportunities.
  • Strong commercial awareness and a knack for finding win-win outcomes.
  • Excellent communication and presentation skills - comfortable leading client calls and planning sessions.
  • Organised, proactive, and confident in learning new platforms and demonstrating their value.
  • Familiarity with email marketing, web analytics, and eCommerce platforms.
  • Analytical mindset - you enjoy turning data into actionable marketing strategies.
  • Interest in CRO (Conversion Rate Optimisation) techniques.
  • Basic understanding of HTML, CSS, or JavaScript.
  • Experience with tools like Google Analytics or Dynamics CRM.

Benefits

  • Parental leave
  • Medical benefits
  • Paid sick leave
  • Dotdigital day
  • Share reward
  • Wellbeing reward
  • Wellbeing Days
  • Loyalty reward
  • DEI commitment

Job title

Key Account Director – Personalisation

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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