Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- **Your role will be an even split of: **
- Support defining Product Marketing direction and own execution for launching new releases of our Salonized software management (SaaS) in key markets (NL, BE, and DE).
- Own and fully execute lifecycle and CRM activities for Salonized, with the support of our Group-level lifecycle team.
- Support Product Marketing Leads and Salonized Marketing Manager with projects for our other SaaS, Marketplace and Payment offerings.
- **You'll be responsible for:**
- Develop customer-centric propositions, GTM briefings and document them.
- Create compelling messaging and visual identities for releases to drive customer satisfaction, retention and ARPU.
- Equip Sales and After-Sales teams with training and enablement materials, while owning competitive analysis to support commercial excellence.
- Advise the product team on customer and market opportunities to help shape the roadmap.
- Track commercial performance, adoption and campaign impact to refine GTM strategies.
- Map salon partner journey, identifying key milestones and moments to drive engagement and retention.
- Design and implement strategies for each lifecycle stage (awareness, acquisition, onboarding, activation, retention, and reactivation).
- Create impactful CRM campaigns that support active partners.
- Measure the performance of lifecycle initiatives, track key KPIs (e.g., activation rates, retention rates, churn rates), and report insights to stakeholders.
- You will work closely with the Marketing Manager Salonized (also an open vacancy) and build together on the growth & expansion of Salonized.
- Besides, you will work cross-functionally with teams as Product Management, Sales & CSM, Customer research, MKT operations, Design & Content, Lifecycle and Data. And use this data to optimize continuously.
Requirements
- **About you:**
- Around 3 years of experience in a Product Marketing, Lifecycle or Campaigning role, preferably in a SaaS environment.
- Available for 40 hours.
- Proven experience in CRM tools such as Intercom and/or Hubspot.
- Fluent in English and Dutch (both spoken and written).
- A cross-functional team player skilled in project management, multitasking, and clear documentation.
- Problem-solving, ‘get things done’ attitude without compromising on quality.
- Customer-first thinker who is data-oriented, affinity with market research is a bonus.
- Analytical capabilities, experience in data platforms such as Looker is a bonus.
- Strong optimistic communication skills for effective collaboration and training.
- Able to work at pace, with energy and curiosity in a fast-growth international environment.
- Passionate about the beauty and technology space.
- We don’t expect perfection. If you don’t meet every requirement but feel you’re a strong fit, we’d still love to hear from you!
Benefits
- **We'll treat you with:**
- A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
- A competitive salary, a favourable pension plan (starting with your second contract).
- 3 days in the office, 2 from home.
- 28 days for annual leave + national holidays.
- **Treat Yourself Well day **- an extra day off every calendar year, just for you.
- A monthly **budget of €40** for you to spend via an online perks platform.
- Daily delicious lunch for a small contribution.
- Mental support via the ‘OpenUp’ platform.
- Mental well-being support for you & family members.
- NS Business Card, an allowance for car commuters, and the possibility of leasing a bike.
- Option to work abroad up to 6 weeks a year.
Job title
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