Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
About the role
- Integrated Marketing Director leading strategy and execution of integrated marketing campaigns for driving measurable pipeline growth in Data & Digital portfolio at Vizient.
Responsibilities
- Lead strategic planning, demand creation, and campaign architecture for integrated marketing campaigns.
- Drive campaign strategy, buyer segmentation, and integrated channel planning.
- Serve as the primary point of contact across Sales, Product Marketing, and Marketing Operations.
- Develop campaign narratives and content maps in partnership with senior team members.
- Identify paid media opportunities, negotiate contracts, and optimize media performance.
- Own pipeline contribution targets, lead forecasting, and campaign performance metrics.
- Build reporting and measurement frameworks to evaluate and optimize ROI.
- Drive alignment across stakeholders to ensure campaign consistency and integration.
- Collaborate with Marketing Operations on lead scoring, attribution models, and MarTech strategies.
- Oversee budget allocation, vendor management, and ROI accountability.
Requirements
- Relevant degree in Marketing, Business Administration or Communications preferred.
- An advanced degree is desired.
- 7 or more years of relevant experience in a B2B marketing role, with proven achievements required.
- Demonstrated expertise in Account-Based Marketing (ABM) is required.
- Healthcare experience is strongly preferred.
- Strong expertise in integrated marketing strategy and demand generation.
- Proven ability to design, execute, and optimize multi-channel campaigns.
- Experience with lead management, attribution modeling, and marketing technology platforms.
- Strong negotiation, vendor management, and budget oversight skills.
- Excellent collaboration, communication, and presentation abilities.
- Demonstrated success influencing cross-functional stakeholders and executives.
- Willingness to travel.
Benefits
- Comprehensive benefits plan
- Incentive eligible
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