Hybrid Head of Viral Marketing

at MrBeast

• Job title: Head of Viral Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Greenville, United States

About the role

• Lead the viral marketing efforts at MrBeast, defining strategies and overseeing execution across various brands and partners. Drive impactful marketing campaigns that resonate culturally and perform measurably.

Responsibilities

• Lead and grow the viral marketing function, developing breakthrough campaigns that connect audiences, brands, and creators.
• Build the strategy, structure, and systems that enable creative ideas to move quickly from concept to execution.
• Oversee campaign development across internal brands and external partnerships - from creative ideation to launch.
• Partner with social, content, and production teams to ensure cross-channel integration and quality.
• Define performance metrics and use data to optimize effectiveness and scale learnings.
• Manage multiple, fast-moving projects with clear ownership of timelines, deliverables, and budgets.
• Cultivate relationships with brand and creator partners, ensuring campaigns align with both business objectives and audience expectations.
• Develop and mentor a multidisciplinary team capable of producing work that moves culture and drives measurable impact.

Requirements

• 10+ years in marketing, social, or content leadership - ideally across both agency and brand environments.
• Proven success creating viral, social-first campaigns that deliver business impact and cultural relevance.
• Deep understanding of how to translate brand objectives into campaigns that drive reach and impact.
• Strategic thinker with the ability to balance creativity, storytelling, and results.
• Experience leading multidisciplinary teams and managing complex partnerships.
• Strong creative judgment and ability to coach teams toward work that’s culturally relevant and high impact.
• Comfort operating in a fast-moving, collaborative, and highly visible environment.
• Ability to be onsite in Greenville, NC (required)

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days