Hybrid Head of Viral Marketing

Posted 3 weeks ago

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About the role

  • Lead and grow the viral marketing function, developing breakthrough campaigns that connect audiences, brands, and creators.
  • Build the strategy, structure, and systems that enable creative ideas to move quickly from concept to execution.
  • Oversee campaign development across internal brands and external partnerships - from creative ideation to launch.
  • Partner with social, content, and production teams to ensure cross-channel integration and quality.
  • Define performance metrics and use data to optimize effectiveness and scale learnings.
  • Manage multiple, fast-moving projects with clear ownership of timelines, deliverables, and budgets.
  • Cultivate relationships with brand and creator partners, ensuring campaigns align with both business objectives and audience expectations.
  • Develop and mentor a multidisciplinary team capable of producing work that moves culture and drives measurable impact.

Requirements

  • 10+ years in marketing, social, or content leadership - ideally across both agency and brand environments.
  • Proven success creating viral, social-first campaigns that deliver business impact and cultural relevance.
  • Deep understanding of how to translate brand objectives into campaigns that drive reach and impact.
  • Strategic thinker with the ability to balance creativity, storytelling, and results.
  • Experience leading multidisciplinary teams and managing complex partnerships.
  • Strong creative judgment and ability to coach teams toward work that’s culturally relevant and high impact.
  • Comfort operating in a fast-moving, collaborative, and highly visible environment.
  • Ability to be onsite in Greenville, NC (required)

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

Job title

Head of Viral Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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