Shape the Narrative: Partner with senior leadership to craft and execute an integrated PR, marketing, and social media strategy that drives brand desirability and cultural relevance.
Lead Multi-Channel Storytelling: Develop a unified communications framework across PR, social, influencer, and digital content, powered by data and innovation.
Champion Digital Innovation: Leverage emerging tech, AI, and social listening to identify trends, optimize performance, and future-proof brand storytelling.
Be the Brand Voice: Act as the UK market’s storyteller, ensuring consistent, compelling narratives across traditional and next-gen platforms.
Build Strategic Relationships: Cultivate senior-level connections with media, creators, and cultural influencers to elevate brand visibility and credibility.
Drive Influencer Strategy: Lead authentic, diverse, and scalable influencer and creator programs that align with brand values and deliver measurable impact.
Own Social Media Growth: Oversee platform development, community engagement, and social commerce initiatives to drive advocacy and conversion.
Inspire and Empower: Lead a high-performing team, fostering a culture of creativity, agility, and innovation through immersive storytelling and AI-enabled content.
Deliver Results: Manage a multi-million-pound budget, define KPIs, and present strategic insights to global stakeholders to ensure performance and ROI.
Requirements
Significant experience in brand communications, PR, and digital marketing within the fashion, luxury, or lifestyle sectors.
Must be able to demonstrate an existing network of press contacts and an up-to-date knowledge of the UK & Irish media landscape, including a deep understanding of how to develop, leverage, and amplify content.
Proven track record of leading cross-disciplinary communications that deliver both cultural impact and commercial results.
Deep understanding of the evolving digital ecosystem — including AI-driven personalization, social algorithms, community building, and influencer economics.
Expert in media and talent relations, communications, and brand reputation management at a senior level.
Visionary mindset with a passion for innovation, cultural intelligence, and storytelling that connects emotionally and drives brand love.
Strong financial acumen, with experience managing large budgets and optimizing resource allocation across multiple channels.
Exceptional leadership and communication skills — able to inspire, influence, and collaborate across markets and functions.
Analytical and data-savvy, capable of translating insights into actionable strategies that future-proof brand equity.
Future-Focused Competencies: AI & Automation in Marketing: familiarity with tools for predictive analytics, automated reporting, and generative content creation.
Social Commerce Mastery: understanding of how digital ecosystems (TikTok Shop, Meta Commerce, YouTube Shopping) drive conversion.
Cultural Foresight: ability to anticipate trends, movements, and shifts in consumer behaviour before they become mainstream.
Sustainability & Purpose Communications: storytelling that authentically reflects environmental and social commitments.
Data-Driven Brand Building: proficiency in leveraging analytics for audience insights, influencer ROI, and campaign optimization.
Benefits
Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus.
Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
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