Social Media Manager at Buzios UG developing strategies and managing content across social platforms. Collaborating with a dynamic team to enhance brand engagement.
About the role
- Head of PR Marketing & Social Media at Pandora, shaping brand communications and leading digital innovation across UK & Ireland. Collaborating with senior leadership to ensure cultural relevance and drive audience engagement.
Responsibilities
- Shape the Narrative: Partner with senior leadership to craft and execute an integrated PR, marketing, and social media strategy that drives brand desirability and cultural relevance.
- Lead Multi-Channel Storytelling: Develop a unified communications framework across PR, social, influencer, and digital content, powered by data and innovation.
- Champion Digital Innovation: Leverage emerging tech, AI, and social listening to identify trends, optimize performance, and future-proof brand storytelling.
- Be the Brand Voice: Act as the UK market’s storyteller, ensuring consistent, compelling narratives across traditional and next-gen platforms.
- Build Strategic Relationships: Cultivate senior-level connections with media, creators, and cultural influencers to elevate brand visibility and credibility.
- Drive Influencer Strategy: Lead authentic, diverse, and scalable influencer and creator programs that align with brand values and deliver measurable impact.
- Own Social Media Growth: Oversee platform development, community engagement, and social commerce initiatives to drive advocacy and conversion.
- Inspire and Empower: Lead a high-performing team, fostering a culture of creativity, agility, and innovation through immersive storytelling and AI-enabled content.
- Deliver Results: Manage a multi-million-pound budget, define KPIs, and present strategic insights to global stakeholders to ensure performance and ROI.
Requirements
- Significant experience in brand communications, PR, and digital marketing within the fashion, luxury, or lifestyle sectors.
- Must be able to demonstrate an existing network of press contacts and an up-to-date knowledge of the UK & Irish media landscape, including a deep understanding of how to develop, leverage, and amplify content.
- Proven track record of leading cross-disciplinary communications that deliver both cultural impact and commercial results.
- Deep understanding of the evolving digital ecosystem — including AI-driven personalization, social algorithms, community building, and influencer economics.
- Expert in media and talent relations, communications, and brand reputation management at a senior level.
- Visionary mindset with a passion for innovation, cultural intelligence, and storytelling that connects emotionally and drives brand love.
- Strong financial acumen, with experience managing large budgets and optimizing resource allocation across multiple channels.
- Exceptional leadership and communication skills — able to inspire, influence, and collaborate across markets and functions.
- Analytical and data-savvy, capable of translating insights into actionable strategies that future-proof brand equity.
- Future-Focused Competencies: AI & Automation in Marketing: familiarity with tools for predictive analytics, automated reporting, and generative content creation.
- Social Commerce Mastery: understanding of how digital ecosystems (TikTok Shop, Meta Commerce, YouTube Shopping) drive conversion.
- Cultural Foresight: ability to anticipate trends, movements, and shifts in consumer behaviour before they become mainstream.
- Sustainability & Purpose Communications: storytelling that authentically reflects environmental and social commitments.
- Data-Driven Brand Building: proficiency in leveraging analytics for audience insights, influencer ROI, and campaign optimization.
Benefits
- Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
- Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
- Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus.
- Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
- Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
- Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
- Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
- Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
- Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
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