Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Head of Performance Marketing at Smartly overseeing digital strategy and customer acquisition efforts. Focusing on performance metrics, website optimization, and stakeholder collaboration.
Responsibilities
- Leading Smartly’s digital acquisition and website strategy to deliver measurable pipeline and revenue growth at pace.
- Owning KPIs including CAC, LTV, ROI, and funnel conversion performance, with regular reporting to senior leaders.
- Embedding frameworks for experimentation (A/B, multivariate, incrementality) across all digital activity.
- Optimising our website as a key sales channel — improving UX, sign-up flows, and conversion rate outcomes.
- Driving paid and organic performance strategies across search, paid social, display and other growth channels – staying abreast of emerging growth trends and adopting these into Smartly .
- Partnering with stakeholders across Sales, Product Marketing and MarComms to integrate performance levers into GTM activities.
- Selecting and deploying the right tech stack, automation, and AI solutions for digital optimisation.
- Managing relationships with agencies, platforms and vendors to extract maximum commercial value.
Requirements
- Relevant Marketing, Communications or Business degree.
- 10+ years in performance marketing, digital growth or acquisition leadership (SaaS or B2B preferred).
- Proven expertise in SEO, CRO, paid media, website optimisation, and UX for conversion.
- Strong commercial acumen — experienced in managing CAC, LTV, ROI, and unit economics.
- Demonstrated success in embedding a test-and-learn culture and measurable experimentation frameworks.
- Experience managing agencies, vendors and platforms (Google, Meta etc).
- Ability to influence at executive level, connecting technical detail to commercial impact.
- Collaborative leadership style and capability-building mindset.
- Nice to have:
- Experience in customer-centric SaaS product environments.
- Knowledge of advanced AI and automation solutions for marketing performance.
- Deep familiarity with B2B growth levers in small- to mid-enterprise markets.
Job title
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