Senior Performance Marketing Manager focusing on performance - oriented campaigns in Search & Display within a ticketing platform. Strategically advising international teams on marketing efforts.
About the role
- Performance Marketing Manager managing paid media campaigns for Abby Care. Focusing on Meta and Google while expanding into new channels like YouTube and TikTok.
Responsibilities
- Own day-to-day paid acquisition across Meta and Google, and lead testing in new channels (YouTube, TikTok, CTV, etc.)
- Translate state and program needs into scalable campaigns by building and maintaining clear playbooks (audiences, offers, messaging, landing flows)
- Manage and push performance agencies with clear briefs, strategic feedback, and shared execution standards
- Run a disciplined test-and-learn roadmap across creative, audiences, and formats, and communicate insights to stakeholders and leadership
- Partner with analytics to implement tracking, attribution, and reporting by state and program
- Monitor performance daily and make fast, data-driven optimizations to budgets, bids, and creative mix
- Deliver simple, regular performance updates: what’s working, what’s not, and what’s next
Requirements
- 4+ years running performance marketing across Meta and Google (in-house or agency), with deep fluency in Ads Manager and Google Ads
- Proven ability to hit lead volume and efficiency targets (CAC, CPQL) in multi-channel B2C or prosumer environments
- Experience partnering with or managing agencies and holding them accountable to performance
- Strong attribution and measurement experience, including UTMs, conversion events, pixels/tags, and CRM-based reporting (e.g., Salesforce)
- Highly analytical and data-driven; comfortable using spreadsheets, dashboards, and reporting to drive decisions
- Collaborative, action-oriented operator who can communicate results clearly across cross-functional stakeholders and move quickly through testing
Benefits
- Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.
- Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
- Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
- Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
- Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
- Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Demand Generation Manager responsible for multi - channel campaigns to scale pipeline and revenue at Mention Me. Collaborating with various teams to optimize marketing strategies and drive growth.
Performance Marketing Manager optimizing digital advertising campaigns for ADVENGERS. Managing multi - channel performance strategies to achieve ROI / ROAS aligning with client objectives.
Performance Marketing Specialist optimizing paid acquisition campaigns across Google Ads and Bing for Yodeck. Collaborating with teams to enhance campaign performance and achieve business outcomes.
Media Buyer managing paid accounts for a leading German influencer marketing agency. Responsible for campaign design and customer collaboration on platforms like Meta, Youtube, and Google.
Campaign Manager optimizing digital marketing campaigns across multiple channels in a dynamic environment. Collaborating with teams to enhance brand connections through digital strategies.
Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
Senior Director of Demand Generation at Progress, responsible for leading innovative marketing strategies globally. Collaborating with sales and product marketing to drive business growth.
Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office - side pipeline and revenue acceleration.
Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.