Performance Marketing Manager optimizing digital advertising campaigns for ADVENGERS. Managing multi - channel performance strategies to achieve ROI / ROAS aligning with client objectives.
About the role
- Demand Generation Manager responsible for multi-channel campaigns to scale pipeline and revenue at Mention Me. Collaborating with various teams to optimize marketing strategies and drive growth.
Responsibilities
- Own the planning and execution of demand generation campaigns across:
- HubSpot (email campaigns, automated workflows, nurture sequences) - you'll use HubSpot daily to build and execute campaigns
- Paid media (Google, LinkedIn, Meta)
- Webinars and virtual events - own the monthly programme end-to-end from topic selection and speaker coordination through to promotion, execution, and post-event nurture
- In-person events and partner activations - manage logistics, attendance targets, and pipeline follow-through
- Content-led campaigns in partnership with the content team
- Translate GTM priorities from Product Marketing into scalable demand programs
- Manage campaign calendars, launches, and performance reporting
- Drive the PLG motion through demand generation
- Partner closely with PMMs aligned to the pod
- Build pod-specific campaign plays while maintaining central consistency
- Work with the relevant SDR and the SDR Team Lead to optimise lead handover and conversion
- Own performance across key demand channels:
- Paid social and search
- HubSpot campaign execution - building, testing, and optimising email campaigns, nurture sequences, and event workflows
- Email programme management - segmentation, A/B testing, deliverability, performance reporting
- Website conversion paths (in partnership with agency)
- Webinar and event pipeline - measuring registration-to-attendance-to-pipeline conversion, optimising promotion channels, and refining post-event follow-up
- Continuously test, learn, and optimise messaging, targeting, and formats
- Track and report on:
- MQLs, SQLs, and pipeline value
- CAC and channel efficiency
- Funnel conversion rates
- Webinar and event ROI (registrations, attendance, pipeline generated)
- Email and nurture programme performance (progression through funnel, not just opens and clicks)
- Use insights to improve campaign effectiveness and inform future strategy
- Work alongside digital and website agencies to deliver campaigns at pace
- Collaborate with Brand, Design, and Events to ensure strong execution
- Support the Senior Demand Gen Manager on planning, forecasting, and experimentation
Requirements
- 4–6 years’ experience in B2B demand generation or growth marketing
- Proven experience driving pipeline in a SaaS or high-growth tech environment
- Hands-on experience running multi-channel campaigns end-to-end
- Comfortable working with SDR and Sales teams
- HubSpot is central to this role. You'll need hands-on experience with Marketing Hub - email campaigns, nurture sequences, list segmentation, and campaign reporting. If HubSpot isn't a tool you use daily, this isn't the right fit.
- Proven experience planning and running webinars and events that generate measurable pipeline, not just attendance
- Proven experience building and optimising email nurture programmes that drive measurable funnel progression, not just opens and clicks
- Bias towards action. You'll need to be comfortable making decisions with imperfect information and iterating fast.
- Skills & Attributes
- Strong analytical mindset - confident with data, dashboards, and optimisation
- Excellent campaign management and stakeholder communication skills
- Comfortable balancing multiple priorities across pods
- Bias towards action, experimentation, and continuous improvement
- Nice to Have
- Experience supporting multiple products or customer segments
- Familiarity with PLG or eCommerce/Shopify ecosystems
- Experience working in a pod-based or matrixed org structure
- Familiarity with attribution tools like Dreamdata, Fibbler, or similar multi-touch attribution platforms
Benefits
- Hybrid working
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- Life insurance
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
- Enhanced parental leave
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- Up-to-date tech you’ll need (we love Macs)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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