Performance Marketing Manager planning and executing campaigns for plant - based dog nutrition startup. Managing Meta Ads and continuous optimization for measurable results in a hybrid work environment.
About the role
- Performance Marketing Specialist optimizing paid acquisition campaigns across Google Ads and Bing for Yodeck. Collaborating with teams to enhance campaign performance and achieve business outcomes.
Responsibilities
- Own the execution, optimization, and performance of paid acquisition campaigns across key platforms such as Google Ads, Bing, and paid social.
- Use data and structured analysis to identify opportunities, improve efficiency, and drive measurable business outcomes aligned with Yodeck’s growth goals.
- Collaborate closely with Marketing, Product, Sales, and Creative teams to improve campaign performance, enhance landing page effectiveness, and maintain a reliable reporting infrastructure.
- Execute precise platform changes that drive performance and take ownership of optimization for a defined set of campaigns.
- Lead the reporting infrastructure using Looker Studio, Funnel.io, and GA4.
- Link PPC activity to business outcomes focusing on real business goals and planning A/B tests for landing pages and ad copy.
- Work with designers and developers on tracking, landing pages, or feeds and validate outcomes against intent.
Requirements
- 2-3+ years in Performance Marketing, with a proven track record in B2B SaaS or high-growth tech environments.
- Expert-level management of Google Ads (Search, Display, PMax) and LinkedIn Ads, with a deep understanding of the B2B funnel.
- Proficiency in GA4, Looker Studio, and Funnel.io. You don't just export data; you interpret them to drive revenue-focused decisions.
- Hands-on experience with GTM and conversion tracking, ensuring data integrity across all campaigns.
- Excellent command of English is a must, as you’ll be crafting global ad copy and collaborating in an international environment.
- Excellent command of English and the ability to link PPC metrics (CAC, ROAS) to broader business goals (MRR, LTV).
- **Nice to have**
- Working knowledge of French or German.
- Experience with secondary channels (Microsoft Ads, Quora, Reddit).
- Familiarity with CRO and A/B testing frameworks.
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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