Performance Marketing Specialist optimizing paid acquisition campaigns across Google Ads and Bing for Yodeck. Collaborating with teams to enhance campaign performance and achieve business outcomes.
Responsibilities
Own the execution, optimization, and performance of paid acquisition campaigns across key platforms such as Google Ads, Bing, and paid social.
Use data and structured analysis to identify opportunities, improve efficiency, and drive measurable business outcomes aligned with Yodeck’s growth goals.
Collaborate closely with Marketing, Product, Sales, and Creative teams to improve campaign performance, enhance landing page effectiveness, and maintain a reliable reporting infrastructure.
Execute precise platform changes that drive performance and take ownership of optimization for a defined set of campaigns.
Lead the reporting infrastructure using Looker Studio, Funnel.io, and GA4.
Link PPC activity to business outcomes focusing on real business goals and planning A/B tests for landing pages and ad copy.
Work with designers and developers on tracking, landing pages, or feeds and validate outcomes against intent.
Requirements
2-3+ years in Performance Marketing, with a proven track record in B2B SaaS or high-growth tech environments.
Expert-level management of Google Ads (Search, Display, PMax) and LinkedIn Ads, with a deep understanding of the B2B funnel.
Proficiency in GA4, Looker Studio, and Funnel.io. You don't just export data; you interpret them to drive revenue-focused decisions.
Hands-on experience with GTM and conversion tracking, ensuring data integrity across all campaigns.
Excellent command of English is a must, as you’ll be crafting global ad copy and collaborating in an international environment.
Excellent command of English and the ability to link PPC metrics (CAC, ROAS) to broader business goals (MRR, LTV).
**Nice to have**
Working knowledge of French or German.
Experience with secondary channels (Microsoft Ads, Quora, Reddit).
Familiarity with CRO and A/B testing frameworks.
Benefits
Competitive salary
Company-wide bonus scheme and a great Stock Option plan
Amazing workplace, certified as Great Place to Work
Hybrid Work From Home policy
Office gym, nutritionist, and meal vouchers
Individual training budget for professional development
Private medical insurance plan
Fun and collaborative start-up environment (with amazing offices!)
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