Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Campaign Manager optimizing digital marketing campaigns across multiple channels in a dynamic environment. Collaborating with teams to enhance brand connections through digital strategies.
Responsibilities
- Support the execution and optimization of SMS and USSD campaigns based on KPI requirements.
- Assist in designing and managing digital and BTL marketing campaigns, including programmatic, display, and social media.
- Collaborate on developing campaign strategies and plans for multiple products and services, focusing on both acquisition and engagement KPIs.
- Provide support in managing always-on and seasonal marketing campaigns for various digital products and services.
- Assist in measuring and reporting the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).
- Coordinate with advertising and media experts to enhance marketing performance.
- Analyze key campaign metrics that impact website traffic, revenue targets, and audience engagement.
- Work with the marketing team to brainstorm new and innovative growth strategies.
- Support collaboration with agencies and external vendor partners.
- Stay updated on emerging technologies and trends, providing insights for potential adoption.
Requirements
- Minimum of 1-2 years working experience in a digital marketing or advertising position.
- Strong understanding of MS Office.
- Basic knowledge of website, marketing, and BI analytics tools (e.g., Google Analytics, Tableau, Mixpanel, Matomo).
- Experience supporting marketing campaigns from the planning stage to execution and implementation.
- Familiarity with SMS campaigns and digital/BTL marketing platforms, best practices, and website analytics.
- Creative mindset with an understanding of audience targeting and engagement strategies.
- Strong analytical skills with a problem-solving approach.
- Good communication and interpersonal skills.
- Willingness to stay updated on digital marketing trends and technologies.
- Exposure to A/B testing and multivariate experiments is a plus.
Benefits
- Hybrid Office - 13 WFH days per quarter
- Company bonus
- Flat hierarchies and short decision-making paths
- Cooperation in a highly motivated, young, international team spread across 3 continents
- An attractive location in a creative and modern office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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