Head of Marketing leading the marketing strategy at drink&paint. Focusing on brand - building, performance, and team leadership in a dynamic startup environment.
About the role
- Head of Marketing overseeing marketing department at a leading European fintech. Driving strategic marketing initiatives and collaborating with sales and product teams.
Responsibilities
- Develop and implement comprehensive marketing strategies
- Overall responsibility for effective execution of marketing strategy comprising the following domains:
- Product Marketing (build, review, maintain product collateral in line with our ICP)
- Sales Enablement (build, review, maintain effective sales material including sales presentations, success stories etc. and support sales team with effective deal-based marketing activities and lead generation campaigns)
- Digital Marketing (build, maintain and execute effective assets and content initiatives in Digital Marketing using all relevant channels and formats)
- Brand Design (create and update design assets that help build brand equity, as well as support day-to-day marketing activities; oversee brand positioning and messaging across all channels)
- Corporate Communication (develop and execute engaging communication strategies for all internal and external stake holders)
- Event Support (plan, manage and oversee execution of all internal and external events like conferences, customer advisory meetings, events with prospects, etc.)
- Investor Marketing (support CFO and CEO with creation of assets and activities like AGM, Annual Report, Investors reports etc.)
- Employer Branding
- Build, lead and mentor the marketing team
- Manage marketing budgets and allocate resources effectively
- Analyze market trends and competitor activity
- Measure and report on campaign performance and ROI
- Manage relationships with external agencies and vendors
- Ensure consistency in brand voice and visual identity
- Identify new market opportunities and growth areas
- Represent the marketing function in executive meetings
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Proven track record of successful marketing campaigns
- Strong understanding of digital marketing and analytics
- Strong understanding and experience in B2B, Saas/ Tech marketing environments
- Strong experience in B2B Product Marketing
- Excellent leadership and team management skills
- Exceptional communication and presentation abilities
- Experience with CRM and marketing automation tools
- Strategic thinker with strong analytical skills
- Ability to manage multiple projects and deadlines
- Creative mindset with attention to detail
- Knowledge of branding, content, performance and demand generation
Benefits
- Competitive compensation packages
- Meal allowance
- Private Health and Life Insurance
- Private Pension Scheme
- Participation in impactful international projects
- Continuous opportunities for professional and personal development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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