Senior Marketing Executive focusing on outside sales for Labcorp Diagnostics in Northern Louisiana. Driving new business growth and building client relationships in healthcare.
About the role
- Head of Marketing & Demand Generation at Integrant focusing on U.S. and European lead generation. Building a marketing team and executing multi-channel demand generation strategies.
Responsibilities
- Build, mentor, and scale a high-performing marketing team focused on pipeline creation.
- Own the strategy and day-to-day execution of multi-channel demand generation.
- Oversee and align content, creative, demand gen, web development, and marketing operations to ensure consistent brand and pipeline impact.
- Partner with technical leadership to translate strategic goals into executable marketing campaigns.
- Establish operating cadence, KPIs, and dashboards that tie activities to revenue outcomes.
- Design and run multi-channel outbound and ABM programs targeting U.S. mid-to-large enterprises.
- Craft compelling, value-led messaging for CTOs, CIOs, VPs of Engineering, and Operations leaders.
- Build and maintain clean target account lists, ICPs, segmentation, and lead scoring in collaboration with Sales.
- Launch and optimize campaigns across SEO/SEM, paid social, LinkedIn, webinars, and email.
- Collaborate with technical leaders to translate capabilities into solution narratives, case studies, and thought leadership.
- Oversee sales enablement materials (decks, case studies, one-pagers) and ensure consistency across website, social media, and digital channels.
- Qualify inbound and outbound leads through structured discovery.
- Maintain accurate CRM hygiene (HubSpot/Salesforce, LinkedIn Sales Navigator) and ensure smooth handoffs to U.S.-based sales teams.
- Establish clear SLAs with Sales for lead follow-up and progression.
- Orchestrate nurture tracks to move accounts from awareness to opportunity.
- Track U.S. buyer trends, competitor moves, and regulatory or industry shifts in target verticals.
- Own the strategy, planning, and execution of U.S. conferences and trade shows, including creative, logistics, and on-site representation as needed (up to 30% travel).
Requirements
- 7–10+ years in B2B marketing and lead generation for complex technical or software services.
- Proven success building programs that generate sales-qualified pipeline for U.S. or European markets.
- Experience leading cross-functional marketing teams (content, demand gen, creative, web).
- Excellent English communication skills—able to translate technical capabilities into business value.
- Proficiency with CRM and marketing automation tools (HubSpot or Salesforce) and LinkedIn Sales Navigator.
- Analytical, data-driven mindset with command of funnel metrics, attribution, and ROI.
- Demonstrated ability to select and implement the right marketing tech stack (ABM platforms, analytics, automation).
Benefits
- Competitive base salary plus performance bonus tied directly to qualified pipeline delivered and sales outcomes. Travel expenses covered for approved U.S. trips.
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Social insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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