Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Head of Field & Channel Marketing at Versa Networks leading global B2B marketing strategies. Driving channel and field marketing efforts across the Americas to meet ambitious growth targets.
Responsibilities
- The Head of Channel & Field Marketing, Americas will lead the planning, execution, and optimization of regional marketing initiatives to drive pipeline creation and acceleration across the U.S., Canada, and Latin America.
- This role balances field marketing (direct sales enablement, regional demand generation) with channel marketing (partner co-marketing, enablement, and MDF execution).
- Reporting to VP of Global Demand Generation, you will collaborate closely with sales leaders, channel account managers, partners, and the global marketing team to execute impactful campaigns, events, and programs that support Versa’s ambitious growth targets.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing.
- Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies.
- Strong track record of driving measurable pipeline contribution via field and partner campaigns.
- Expertise in co-marketing execution, MDF management, and partner enablement.
- Skilled in Salesforce, Marketo, and marketing analytics tools.
- Exceptional project management, collaboration, and communication skills.
- Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders.
- Willingness to travel within the Americas (approx. 25–35%).
- Bilingual (English + Spanish/Portuguese) a plus for LATAM support.
Benefits
- Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
- Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
- Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
- Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
- Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
- Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
- Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
- Parental Leave: Generous parental leave policies to support you during life's important moments.
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