Marketing Coordinator at Azul Airlines responsible for media strategies and managing digital and offline campaigns across platforms. Leading marketing efforts to enhance brand awareness and market presence.
About the role
- Senior Marketing Manager at Rapid Micro Biosystems developing and executing marketing strategies. Leading ABM programs and leveraging AI tools for brand growth and customer acquisition.
Responsibilities
- Develop and execute high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue.
- Lead the strategy and execution of ABM programs across key segments and target accounts.
- Build annual and quarterly marketing plans with clear KPIs and performance targets.
- Partner with Sales to define account tiers and personalized engagement strategies.
- Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
- Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
- Ensure consistent brand messaging across all touchpoints.
- Own marketing dashboards, reporting, and forecasting.
- Optimize spend across channels to maximize ROI.
- Network with industry experts and potential customers to drive brand awareness.
Requirements
- Proven work experience as a Senior Marketing Manager or similar role
- Familiarity with B2B and B2C advertising campaigns
- Experience with CRM, ABM platforms, and modern marketing tech stacks
- Demonstrated expertise in Account‑Based Marketing strategy and execution
- Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)
- Proficient in HubSpot and Pardot
- Knowledge of SEO and Google Analytics
- Strong analytical skills with experience using marketing analytics tools
- Experience managing global or multi‑market campaigns
- Excellent communication, leadership, and project‑management abilities.
- Highly organized and driven
- Eager to continuously learn and grow
- Strong writing skills to translate complicated technical jargon into customer-facing materials
- Minimum BSc in Marketing, Communications, Public Relations or relevant field
- 5+ years of progressive marketing experience
Benefits
- Attractive benefits package
- Cash incentive opportunities
- Equity grant
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