Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Senior Marketing Manager at Rapid Micro Biosystems developing and executing marketing strategies. Leading ABM programs and leveraging AI tools for brand growth and customer acquisition.
Responsibilities
- Develop and execute high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue.
- Lead the strategy and execution of ABM programs across key segments and target accounts.
- Build annual and quarterly marketing plans with clear KPIs and performance targets.
- Partner with Sales to define account tiers and personalized engagement strategies.
- Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
- Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
- Ensure consistent brand messaging across all touchpoints.
- Own marketing dashboards, reporting, and forecasting.
- Optimize spend across channels to maximize ROI.
- Network with industry experts and potential customers to drive brand awareness.
Requirements
- Proven work experience as a Senior Marketing Manager or similar role
- Familiarity with B2B and B2C advertising campaigns
- Experience with CRM, ABM platforms, and modern marketing tech stacks
- Demonstrated expertise in Account‑Based Marketing strategy and execution
- Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)
- Proficient in HubSpot and Pardot
- Knowledge of SEO and Google Analytics
- Strong analytical skills with experience using marketing analytics tools
- Experience managing global or multi‑market campaigns
- Excellent communication, leadership, and project‑management abilities.
- Highly organized and driven
- Eager to continuously learn and grow
- Strong writing skills to translate complicated technical jargon into customer-facing materials
- Minimum BSc in Marketing, Communications, Public Relations or relevant field
- 5+ years of progressive marketing experience
Benefits
- Attractive benefits package
- Cash incentive opportunities
- Equity grant
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