Junior Marketing Analyst supporting B2B marketing initiatives at Securicenter, focusing on distribution channel marketing. Collaborating with sales teams and executing campaigns and promotional actions.
About the role
- Marcom Manager overseeing marketing communications strategy for InVigor in BASF's Agriculture division. Leading data-driven programs and campaign execution to enhance brand positioning.
Responsibilities
- Collaborating with InVigor Marketing team and canola crop and brand managers to support the development of annual InVigor marketing strategy and integrated crop and brand plans grounded in customer insight, needs, values, priorities, segmentation and lifecycle stages.
- Aligning agency requirements, timelines, and expectations early in the planning process to support efficient development of marcom strategy, roadmaps, media plans and tactical ideation.
- Leading the development, coordination, and execution of the InVigor Seed marcom plan, while acting as the primary contact with the Agency and ensuring campaign execution is reaching the right customer at the right time.
- Providing direction, approvals, and feedback to stakeholders, collaborating across MarCom teams, managing the integrated campaign calendar, and serving as the BASF brand advocate for InVigor across channels.
- Managing the overall budget for InVigor Seed marketing initiatives, ensuring spend is being forecasted correctly and tracked monthly.
Requirements
- A Bachelor’s degree in Marketing, Communications, Analytics, Economics, Agriculture, or a related field, or equivalent experience.
- A minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial experience, with a preferred 3 years of experience in the agriculture industry.
- Analytics, digital marketing, or data visualization certifications (preferred).
- Strong collaboration and communication skills, with the ability to foster innovation, implement change, work with agencies and stakeholders, and demonstrate strong judgment and brand stewardship.
- Experience with analytics platforms (e.g., Piano, GA4, Adobe Analytics); Salesforce Marketing/Sales Cloud; social and paid media analytics tools; BI tools (Power BI, Domo, Looker), and strong proficiency in Microsoft Office Suite.
- Proven experience in campaign measurement, analytics, performance optimization, attribution modeling, ROI analysis, and KPI framework development.
Benefits
- Competitive health and insurance plans
- Robust retirement benefits including company-matching contributions
- Professional development opportunities
- Engaging learning and development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Creative Marketing Lead at HOLYWATER TECH developing innovative marketing strategies for AI - generated content platforms. Collaborating with teams to enhance market effectiveness and brand impact.
Intern in Social Media Marketing at innovative recruiting technology startup. Collaborating with a small team to enhance brand visibility and community engagement.
Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
Founding Marketer driving end - to - end marketing strategies for a B2B SaaS startup. Building brand relevance through technical communication and collaboration in a hybrid workplace.
Experienced marketing professional responsible for lead generation and customer acquisition for PROGREDO AG. Collaborating with a dynamic team in Zürich to enhance outreach and client base growth.
Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
Vice President of Marketing leading marketing strategy and execution for Brown & Brown in Lake Mary, FL. Responsible for agency distribution, brand positioning, and marketing budget oversight.
Marketing Associate responsible for managing and developing the French portfolio in highly regulated pharmaceutical sector. Collaborating with internal teams for strategic marketing projects in a dynamic work environment.
Marketing Manager leading brand engagement strategies across the UK, Europe, and Dubai for IMA, a creative agency. Focus on aligning global vision with regional objectives.