Online Marketing Manager responsible for planning and executing online marketing campaigns. Focusing on digital content creation and analysis for maximizing customer value.
About the role
- Marcom Manager overseeing marketing communications strategy for InVigor in BASF's Agriculture division. Leading data-driven programs and campaign execution to enhance brand positioning.
Responsibilities
- Collaborating with InVigor Marketing team and canola crop and brand managers to support the development of annual InVigor marketing strategy and integrated crop and brand plans grounded in customer insight, needs, values, priorities, segmentation and lifecycle stages.
- Aligning agency requirements, timelines, and expectations early in the planning process to support efficient development of marcom strategy, roadmaps, media plans and tactical ideation.
- Leading the development, coordination, and execution of the InVigor Seed marcom plan, while acting as the primary contact with the Agency and ensuring campaign execution is reaching the right customer at the right time.
- Providing direction, approvals, and feedback to stakeholders, collaborating across MarCom teams, managing the integrated campaign calendar, and serving as the BASF brand advocate for InVigor across channels.
- Managing the overall budget for InVigor Seed marketing initiatives, ensuring spend is being forecasted correctly and tracked monthly.
Requirements
- A Bachelor’s degree in Marketing, Communications, Analytics, Economics, Agriculture, or a related field, or equivalent experience.
- A minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial experience, with a preferred 3 years of experience in the agriculture industry.
- Analytics, digital marketing, or data visualization certifications (preferred).
- Strong collaboration and communication skills, with the ability to foster innovation, implement change, work with agencies and stakeholders, and demonstrate strong judgment and brand stewardship.
- Experience with analytics platforms (e.g., Piano, GA4, Adobe Analytics); Salesforce Marketing/Sales Cloud; social and paid media analytics tools; BI tools (Power BI, Domo, Looker), and strong proficiency in Microsoft Office Suite.
- Proven experience in campaign measurement, analytics, performance optimization, attribution modeling, ROI analysis, and KPI framework development.
Benefits
- Competitive health and insurance plans
- Robust retirement benefits including company-matching contributions
- Professional development opportunities
- Engaging learning and development opportunities
Job title
Job type
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Tech skills
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