Hybrid Head of Communications and Creative Strategy

Posted last month

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About the role

  • Own and evolve the brand’s look, feel, and tone of voice across products and channels
  • Partner closely with Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling
  • Develop guardrails to ensure consistency across all consumer-facing touchpoints
  • Track food & nutrition trends and creative innovations to stay ahead of category
  • Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
  • Guide social content planning and manage one direct report for Instagram, TikTok, and emerging platforms
  • Set annual PR goals and direct agency partners to maximize impressions and awareness
  • Identify and execute meaningful brand and influencer partnerships
  • Ensure brand-aligned messaging across email/social and foster deeper fan engagement
  • Manage in-house creative team delivering assets across packaging, photography/video, digital, email, and retail
  • Oversee freelancers and agencies to expand capabilities
  • Set and manage creative and non-working spend budgets across brand and creative pillars
  • Concept and guide creative for launches, seasonal moments, and retail expansions
  • Collaborate with Growth and Retail Marketing to bring campaigns to life and drive sales velocity
  • Partner with Innovation & Insights to translate market and consumer data into campaign opportunities
  • Lead and coach a team of four creatives and brand marketers
  • Report to the Chief Commercial Officer and work from the Soho office 3 days per week

Requirements

  • 10+ years of  CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
  • 3+ years of people management
  • Experience leading in-house creative and organic social teams
  • A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
  • Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
  • An obsession with brand, creative, and story-telling
  • A love of all things food, fitness, wellness, and startups

Benefits

  • Competitive salary & equity
  • Bonus eligibility
  • 100% covered Health, Vision, Dental insurance
  • 401(k)
  • Generous parental leave
  • Flexible vacation
  • Catered lunch in office
  • Dog friendly office
  • Unlimited cereal ✨🥣

Job title

Head of Communications and Creative Strategy

Job type

Experience level

Lead

Salary

$200,000 - $240,000 per year

Degree requirement

No Education Requirement

Location requirements

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