Own and evolve the brand’s look, feel, and tone of voice across products and channels
Partner closely with Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling
Develop guardrails to ensure consistency across all consumer-facing touchpoints
Track food & nutrition trends and creative innovations to stay ahead of category
Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience
Guide social content planning and manage one direct report for Instagram, TikTok, and emerging platforms
Set annual PR goals and direct agency partners to maximize impressions and awareness
Identify and execute meaningful brand and influencer partnerships
Ensure brand-aligned messaging across email/social and foster deeper fan engagement
Manage in-house creative team delivering assets across packaging, photography/video, digital, email, and retail
Oversee freelancers and agencies to expand capabilities
Set and manage creative and non-working spend budgets across brand and creative pillars
Concept and guide creative for launches, seasonal moments, and retail expansions
Collaborate with Growth and Retail Marketing to bring campaigns to life and drive sales velocity
Partner with Innovation & Insights to translate market and consumer data into campaign opportunities
Lead and coach a team of four creatives and brand marketers
Report to the Chief Commercial Officer and work from the Soho office 3 days per week
Requirements
10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand
3+ years of people management
Experience leading in-house creative and organic social teams
A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store
Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships
An obsession with brand, creative, and story-telling
A love of all things food, fitness, wellness, and startups
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