SP
Creative Strategist leading global accounts at Spotify's creative agency. Focusing on brand storytelling and collaboration with major clients in tech and CPG sectors.
About the role
- Own creative strategy and execution for high-impact client portfolio with monthly ad spend of $50K-$300K per client
- Develop and execute creative strategies that consistently achieve 2x ROAS and exceed client growth targets by 30-50%
- Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative
- Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy
- Design creative testing frameworks that identify winning concepts across Meta & TikTok
- Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok
- Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio
- Present strategic creative roadmaps and performance insights to C-suite executives
- Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities
- Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs
- Own creative strategy responsibility for $1.5M+ in annual agency revenue through performance-driven creative excellence
- Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets
- Find and manage content creator relationships across multiple verticals to ensure a consistent creative pipeline
- Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action
- Work on landing page optimization to improve conversion rates and maximize campaign ROI
- Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties
- Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards
Requirements
- 5+ years creative strategy experience for accounts spending $50,000+ monthly on paid social advertising
- Expert-level Meta creative strategy with documented success in ideation, testing, and scaling winning concepts
- Proven track record scaling creative performance from $5,000 to $50,000+ monthly through systematic iterative testing
- Experience leading design and video editing teams from strategic brief development through final creative execution and approval
- Data-driven decision-making abilities to interpret performance metrics and optimize creative strategy based on results
- Meticulous attention to detail in brief creation and client approval processes that prevent costly revisions
- Deep understanding of the customer journey and how strategic storytelling drives conversions at each stage of the funnel
- Expert direct response copywriting skills that strengthen brand narratives and enhance creative performance
- Proficiency with Facebook Ads Manager, Shopify, Google Analytics, Figma, Motion, project management tools (Slack/Asana/Notion), and Foreplay
- Client-facing presentation experience communicating creative strategy and performance insights to executives
- Advanced proficiency with AI tools (Claude, ChatGPT) for creative ideation and strategic optimization.
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