GTM Operations Manager optimizing marketing workflows and project management at Carbyne, a leader in emergency response technology. Driving efficiency through project management, AI innovation, and cross-functional collaboration.
Responsibilities
Project Management: Plan, organize, and manage marketing initiatives from concept to delivery. Translate ideas and quick briefs into actionable project plans with clear timelines, ownership, and deliverables.
Workflow Optimization: Build and maintain efficient marketing processes using Monday.com, Asana, or Smartsheet. Identify opportunities for automation and AI-assisted workflows to improve team velocity.
AI Innovation: Identify, evaluate, and implement tooling and opportunities to leverage AI to streamline content creation, campaign tracking, reporting, and other processes.
Social Media Management: Oversee Carbyne’s social media presence (LinkedIn, X, YouTube, etc.). Plan and schedule posts, track engagement, and ensure consistent brand storytelling across channels.
Content Development & Coordination: Collaborate with internal stakeholders and our PR agency to develop, edit, and publish content - including blogs, press releases, case studies, and social media posts.
Demand Generation Support: Assist in planning and executing digital campaigns, webinars, and ABM initiatives. Help manage campaign calendars and performance reporting.
Performance Tracking: Maintain dashboards, reports, and project trackers to ensure visibility into priorities, progress, and outcomes.
Cross-Functional Collaboration: Partner closely with Marketing, Sales, Product, Customer Success, and PR teams to align timelines, messaging, and deliverables.
Requirements
Educational Background: Bachelor's degree in Business Administration, Marketing, or a related field.
Experience: Minimum of 5 years in GTM operations, sales operations, or marketing operations within a SaaS or technology-driven environment.
Project Management: Proven experience in leading complex projects with cross-functional teams, demonstrating strong organizational and leadership skills.
Analytical Skills: Exceptional ability to analyze data, interpret results, and make strategic recommendations. Proficiency in using CRM systems, marketing automation tools, and data visualization platforms.
Communication Skills: Excellent verbal and written communication skills, with the ability to influence and inform stakeholders at all levels.
Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and projects effectively.
Collaboration: Demonstrated success in fostering collaboration among diverse teams to achieve common goals.
Certifications: Project Management Professional (PMP) or similar certification (Preferred).
Technical Proficiency: Experience with Salesforce, HubSpot, or similar platforms (Preferred).
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