Lead global product marketing strategy for Deputy, a SaaS platform for workforce management. Drive revenue and position the company as an AI - first platform for hourly workers.
About the role
- Project Management: Plan, organize, and manage marketing initiatives from concept to delivery. Translate ideas and quick briefs into actionable project plans with clear timelines, ownership, and deliverables.
- Workflow Optimization: Build and maintain efficient marketing processes using Monday.com, Asana, or Smartsheet. Identify opportunities for automation and AI-assisted workflows to improve team velocity.
- AI Innovation: Identify, evaluate, and implement tooling and opportunities to leverage AI to streamline content creation, campaign tracking, reporting, and other processes.
- Social Media Management: Oversee Carbyne’s social media presence (LinkedIn, X, YouTube, etc.). Plan and schedule posts, track engagement, and ensure consistent brand storytelling across channels.
- Content Development & Coordination: Collaborate with internal stakeholders and our PR agency to develop, edit, and publish content - including blogs, press releases, case studies, and social media posts.
- Demand Generation Support: Assist in planning and executing digital campaigns, webinars, and ABM initiatives. Help manage campaign calendars and performance reporting.
- Performance Tracking: Maintain dashboards, reports, and project trackers to ensure visibility into priorities, progress, and outcomes.
- Cross-Functional Collaboration: Partner closely with Marketing, Sales, Product, Customer Success, and PR teams to align timelines, messaging, and deliverables.
Requirements
- Educational Background: Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience: Minimum of 5 years in GTM operations, sales operations, or marketing operations within a SaaS or technology-driven environment.
- Project Management: Proven experience in leading complex projects with cross-functional teams, demonstrating strong organizational and leadership skills.
- Analytical Skills: Exceptional ability to analyze data, interpret results, and make strategic recommendations. Proficiency in using CRM systems, marketing automation tools, and data visualization platforms.
- Communication Skills: Excellent verbal and written communication skills, with the ability to influence and inform stakeholders at all levels.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and projects effectively.
- Collaboration: Demonstrated success in fostering collaboration among diverse teams to achieve common goals.
- Certifications: Project Management Professional (PMP) or similar certification (Preferred).
- Technical Proficiency: Experience with Salesforce, HubSpot, or similar platforms (Preferred).
Benefits
- Comprehensive healthcare (medical, dental, vision).
- 401(k) matching—because your future matters!
- Unlimited vacation days (yep, really!).
- Parental leave—family first!
- Health & wellness perks to keep you feeling great.
- $100 monthly allowance for your phone and internet because streaming cat videos and answering emails both count as “work,” right?
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