User Acquisition Team Lead at Mistplay driving user acquisition strategies for mobile gaming rewards. Leading a team to optimize campaigns and explore new media channels for growth.
About the role
- Growth Marketing Specialist focused on performance marketing and lifecycle strategy execution. Managing campaigns across multiple digital platforms to drive user conversions and retention.
Responsibilities
- Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok).
- Manage ad ops — budgets, targeting, creative testing, and reporting.
- Support lifecycle campaigns (email and push) by building segmented flows and running A/B tests.
- Work with design/content to generate ad creatives, UGC, and influencer assets.
- Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.
- Maintain dashboards for acquisition, conversion, and retention, delivering weekly insights to the growth team.
Requirements
- 3–5 years in growth/performance marketing at a SaaS or consumer tech company.
- Hands-On Executor: Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.
- Strong working knowledge of Customer.io (or similar lifecycle marketing platforms)
- Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).
- Skilled at pulling insights from GA4, Amplitude, or similar tools.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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