Lifecycle Growth Lead nurturing user relationships from waitlist to active engagement at blockchain startup Sei. Focus on retention strategies and optimizing user behavior for improved lifetime value.
About the role
- Growth Marketing Manager creating campaigns that generate leads and support sales for Ideagen's SaaS solutions. Collaborating with Sales and BDR teams to maximize campaign impact.
Responsibilities
- Building and running campaigns that actually deliver leads.
- Owning the numbers—tracking KPIs, reporting results, and improving what works.
- Creating go-to-market messaging that makes sense to customers and helps Sales win.
- Using every channel that matters—social (paid and organic), PPC, email, webinars, content marketing.
- Working with Sales to keep the pipeline healthy and growing.
- Keeping an eye on the competition and making sure our message cuts through.
Requirements
- You’ve done B2B SaaS marketing before and know what drives pipeline.
- Comfortable owning campaigns end-to-end—from idea to execution to reporting.
- Commercially sharp—you care about revenue, not vanity metrics.
- Creative enough to try new ideas, analytical enough to know what works.
- Great communicator, detail-focused, and proactive.
- Bonus points if you’ve used Salesforce and Pardot (or similar).
Benefits
- Benefits at Ideagen
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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