Performance & Growth Analyst managing digital channel KPIs for Stone, a leading financial services technology company. Intermediate role involves executive reporting and process optimization.
About the role
- User Acquisition Manager for mobile marketing at DoubleDown, focusing on user acquisition campaigns for mobile apps. Collaborating with diverse departments to optimize global user acquisition strategies.
Responsibilities
- Develop, implement, and manage user acquisition campaigns on iOS and Android
- Track, report and analyze mobile metrics, applying learnings to scale campaigns and develop new media strategies
- Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
- Develop A/B testing programs to maximize acquisition efforts and ROI
- Actively contribute to the evolution of team processes and workflow
Requirements
- Bachelor’s degree in Marketing or related technical degree or the equivalent work experience
- 3+ years of digital marketing experience
- Knowledgeable or experience in digital media buying and/or planning, including major mobile ad platforms (Facebook, Adwords, etc.)
- Experience or knowledge of CPI, CPA, ROAS, buying
- Knowledgeable in mobile user acquisition and retention analysis at scale
- Knowledge of 3rd party mobile attribution
- Experience managing A/B creative tests, incrementality tests, and spend scaling tests
- Strong ability to move quickly and adapt within a direct response business model
- Demonstrated quantitative and analytical skills
- Solid presentation, communication and problem solving skills
- Proficient with Excel, pivot tables and Power Point
Benefits
- Medical, dental, vision
- Maternity/paternity leave
- Monthly connected work benefit
- Group life insurance and AD&D
- Disability protection (short- and long-term)
- 401(k) employer match and both traditional and Roth plans
- 15 days of vacation
- 56 hours of sick time
- 2 personal floating holidays
- 12 paid company holidays per year
- Employee Assistance Program
- Discounted access to pet insurance
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