PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Performance marketing with vision: Independently design, manage and optimize our paid campaigns on LinkedIn, Meta and other channels — including full budget responsibility.
- Content excellence: Create outstanding organic content that excites and engages target audiences (from consumers to enterprise customers).
- Hands-on execution: Whether ad copy, landing pages or social posts — take responsibility not only to plan but to roll up your sleeves and deliver.
- Growth mindset at the core: Funnels, A/B tests and KPIs — make data-driven decisions and constantly seek new hypotheses and growth levers.
- Business development & strategy: Proactively contribute ideas for new partnerships, channels and products to scale our business.
Requirements
- Experience: Proven success in performance marketing, especially with LinkedIn. You know how to plan, execute and optimize campaigns end to end.
- Mentality: You have a strong hands-on mentality and the drive to help build something big from the ground up in a startup environment.
- Working style: You are highly analytical and data-driven. You work proactively and independently and are used to creating real value in a dynamic, fast-paced environment.
- Languages: Native-level German and business fluent English.
- Team & location: You enjoy working in a team and appreciate the energy and direct exchange of an inspiring environment.
Benefits
- Fair & flexible work culture: We offer flexible working hours, 30 days of vacation and transparent overtime compensation — because every minute of your work is valued here.
- Top equipment & extras: Work with premium equipment (e.g., MacBooks) and benefit from tax-free perks such as €50 vouchers or an Urban Sports Club membership.
- Employee equity program: Benefit directly from the success of DeutschlandGPT and the wider Titanom group through virtual shares.
- 10% education time: We support your continuous learning and development.
- Your growth is our growth: In a fast-growing company there are always new promotion opportunities. You actively shape your career path.
- A strong, ambitious team: You will join a motivated and dynamic team united by the vision to make DeutschlandGPT a leader in AI.
- An office that does more: Enjoy a phenomenal, easy-to-reach office with a gym, sauna, Nintendo, table tennis, foosball, a relaxation room and a roof terrace.
- A fridge stocked with your favorite drinks: We offer an extensive drinks flat!
- Legendary company parties and events: We celebrate our successes with unforgettable company parties and exciting team events.
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