Growth Marketing Manager creating inbound campaigns for AI SaaS company based in Porto. Designing funnels to reach decision - makers with effective messaging and compelling narratives.
About the role
- Lead user acquisition strategies for a mobile pet app targeting Gen Z audiences. Collaborate across teams to innovate and optimize growth via paid channels.
Responsibilities
- Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)
- Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions
- Independently create and iterate on ad creatives
- Analyze campaign data, identify trends, and optimize for performance and ROI
- Explore and evaluate emerging channels, platforms, and growth opportunities
- Own budgeting, forecasting, and reporting for UA performance
- Work cross-functionally with product and community teams to align on growth priorities
Requirements
- 5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products
- You're comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets
- You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency
- You’ve worked in a startup or small team before — you're used to figuring things out and running with them
- You’re curious, creative, and not afraid to try things that haven’t been done yet.
Benefits
- Hybrid — work from wherever you do your best work with 2 days in the office in Berlin
- Equity packages for all employees
- Full equipment setup (Apple)
- Small, high-ownership team with a lot of autonomy
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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