Lead user acquisition strategies for a mobile pet app targeting Gen Z audiences. Collaborate across teams to innovate and optimize growth via paid channels.

Soba is an online multiplayer open world and gaming platform with no-code game-making tools.
We believe in a world where making games and building experiences is available for everyone, on every platform, not only to professionals using complex tools on PCs; and where the economics are fair and support creators.
Soba is founded by successful repeat entrepreneurs and funded by top VCs.
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Lead user acquisition strategies for a mobile pet app targeting Gen Z audiences. Collaborate across teams to innovate and optimize growth via paid channels.