Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
About the role
- Growth Experience Team Lead driving customer experience initiatives for Yodeck's SaaS platform. Overseeing UI/UX design, conversion optimization, and customer journey analytics.
Responsibilities
- Oversee the end-to-end customer journey, working closely with the Marketing and Product Growth teams to translate business goals into measurable improvement
- Strong focus on the web based customer customer touchpoints to design high-impact UI and interaction flows (Figma/Sketch), delivering production-ready specifications
- Lead hypothesis-driven Conversion Rate Optimization (CRO): hypothesize, design and run A/B and multivariate tests; analyse the results and iterate to gain meaningful gain
- Build dashboards and run funnel analysis (GA4, HubSpot etc), to identify conversion bottlenecks and activation gaps at key touchpoints in the customer journey
- Conduct qualitative research (user interviews, usability tests, session replay analysis) and quantitative analysis to validate hypotheses and inform design decisions
- Create and maintain the customer journey maps, experiment briefs, success metrics, and a roadmap of experiments and UX initiatives
- Collaborate closely with Product, Marketing, Rev Ops, Revenue, Support, and Engineering to align on definitions, activation criteria and experiment rollout
- Ensure accessibility and performance best-practices are met for conversion-critical pages/flows. Communicate learnings and impact clearly to stakeholders
- Over time, build out a growth experience team to increase the velocity and depth of tests across the key touchpoints across the customer journey
- Your key interactions will be: Product Growth, who own the in-product user experience, together with the Marketing Design and Web Development and Lifecycle Marketing.
Requirements
- 4–7+ years experience in UX/Product Design, growth, or CRO with demonstrable A/B performance testing and funnel optimisation experience, B2B SaaS strongly preferred
- Strong visual and interaction design skills (Figma / Sketch / Adobe XD) + proven ability to produce production-ready UI specs. Competent to create web pages on Wordpress
- Hands-on experimentation: test design, sample size calculations, power analysis, result interpretation and test rollouts. Familiar with A/B test platforms such as VWO
- Curious mindset, with a strong analytics bias, comfortable with event-based analytics Google Analytics (GA4) and other analytics queries is a major plus.
- Excellent qualitative research skills: running user interviews, usability testing, session replay analysis (FullStory/Hotjar).
- Proven track record of cross-functional collaboration with web designers and developers, product growth teams and engineering.
- Excellent written and verbal communication - can translate complex analysis into clear stakeholder recommendations.
Benefits
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
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