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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Define the global positioning, messaging and value proposition for our core platform and new product features / launches
- Own the development of global GTM framework, ensuring they can be localised and scaled across regions
- Build and lead global go-to-market strategies for product launches and incremental feature releases
- Develop launch playbooks and templates for regional execution
- Collaborate with local Sales and Customer Success teams to deeply understand customer journey, personas and use cases, turning insights into actionable marketing strategies
- Manage staged rollouts, aligning marketing activities with product readiness and commercial goals
- Navigate the complexities of launching products across diverse geographies
- Partner with central Product teams as a strategic ally, sharing market insights and co-owning product success stories
- Enable local PMMs by providing adaptable global toolkits
- Work closely with Sales enablement to craft compelling content
- Coordinate with Brand and Corporate Marketing to ensure global messaging consistency
- Engage with clients and industry bodies to gather market insights
- Track and evaluate product performance post-launch
- Drive alignment through regular global PMM syncs
- Deliver high-impact presentations to internal and external stakeholders
Requirements
- 8+ years of experience in Product Marketing, with at least 3 years in the SaaS space
- Proven success in B2B environments
- Demonstrated ability to lead a GTM strategy and execution across multiple markets
- Strong stakeholder management skills, with a collaborative mindset
- Exceptional written, verbal, and visual communication skills
- Experience working with cross-functional teams, including Product, Sales, and Customer Success
- Comfortable with data-driven decision-making and market analysis
- Familiarity with tools like Salesforce, HubSpot, Productboard, and analytics platforms
Benefits
- Online interview with the Senior Talent Partner
- Online interview with the Director of Product Operations and Senior Product Director
- Final interview with the CPO and the UK Commercial Director
- Be comfortable. Be you.
- Diversity drives innovation.
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