Hybrid Global Marketing Manager – Headsets

Posted last month

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About the role

  • Develop and deliver global integrated marketing plans for HP Poly headsets aligned with business priorities, strategic launches and supported by market insights and research.
  • Define audience strategies, value propositions, messaging frameworks, and channel mix across paid, owned, and earned media.
  • Work alongside regional marketing teams to orchestrate execution across content, digital, events, alliances, and regional teams, ensuring alignment and scalability.
  • Align ABM initiatives with HP’s broader Genesis program to deepen penetration in top accounts.
  • Execute pipeline-driving demand generation programs, optimized CEP segment.
  • Ensure end-to-end funnel visibility and leverage analytics to optimize conversion at every stage.
  • Translate HP Poly headset innovations into customer-centric storytelling and impactful narratives that highlight HP’s leadership in personal communications, creating marketing collateral and customer success stories that clearly communicate the benefits of this cutting-edge technology across industries and executive audiences.
  • Partner with creative teams to produce impactful assets that can be utilized in all stages of the customer journey.
  • Enable channel partners with go-to-market assets, co-marketing programs, and sales playbooks to amplify reach and accelerate adoption.
  • Collaborate with regional teams to localize campaigns and drive market activation aligned to global strategies.
  • Track and report pipeline contribution, engagement metrics, and ROI, delivering actionable insights for optimization.
  • Act as the connector across GBU, Category and regional marketing teams, ensuring strategic alignment.
  • Manage agencies and external partners to deliver world-class execution.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
  • 8+ years in integrated B2B marketing, preferably within tech, SaaS, or collaboration ecosystems.
  • Proven experience in ABM strategy and executive-level engagement programs.
  • Strong knowledge of brand building, demand generation, content development, and channel marketing.
  • Exceptional ability to manage alliances and cross-functional initiatives.
  • Data-driven mindset with expertise in marketing automation, analytics, and CRM systems.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

Job title

Global Marketing Manager – Headsets

Job type

Experience level

Lead

Salary

$104,800 - $158,250 per year

Degree requirement

Bachelor's Degree

Location requirements

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