Develop and deliver global integrated marketing plans for HP Poly headsets aligned with business priorities, strategic launches and supported by market insights and research.
Define audience strategies, value propositions, messaging frameworks, and channel mix across paid, owned, and earned media.
Work alongside regional marketing teams to orchestrate execution across content, digital, events, alliances, and regional teams, ensuring alignment and scalability.
Align ABM initiatives with HP’s broader Genesis program to deepen penetration in top accounts.
Ensure end-to-end funnel visibility and leverage analytics to optimize conversion at every stage.
Translate HP Poly headset innovations into customer-centric storytelling and impactful narratives that highlight HP’s leadership in personal communications, creating marketing collateral and customer success stories that clearly communicate the benefits of this cutting-edge technology across industries and executive audiences.
Partner with creative teams to produce impactful assets that can be utilized in all stages of the customer journey.
Enable channel partners with go-to-market assets, co-marketing programs, and sales playbooks to amplify reach and accelerate adoption.
Collaborate with regional teams to localize campaigns and drive market activation aligned to global strategies.
Track and report pipeline contribution, engagement metrics, and ROI, delivering actionable insights for optimization.
Act as the connector across GBU, Category and regional marketing teams, ensuring strategic alignment.
Manage agencies and external partners to deliver world-class execution.
Requirements
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
8+ years in integrated B2B marketing, preferably within tech, SaaS, or collaboration ecosystems.
Proven experience in ABM strategy and executive-level engagement programs.
Strong knowledge of brand building, demand generation, content development, and channel marketing.
Exceptional ability to manage alliances and cross-functional initiatives.
Data-driven mindset with expertise in marketing automation, analytics, and CRM systems.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
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