Working Student supporting Marketing team in a publishing house focusing on digital content and social media. Gaining practical experience in marketing within an innovative environment.
About the role
- Integrated Marketing Lead for HP Poly headsets creating global marketing strategies to drive business growth. Overseeing brand awareness, demand generation, and channel activation across B2B landscape.
Responsibilities
- Develop and deliver global integrated marketing plans for HP Poly headsets aligned with business priorities, strategic launches and supported by market insights and research.
- Define audience strategies, value propositions, messaging frameworks, and channel mix across paid, owned, and earned media.
- Work alongside regional marketing teams to orchestrate execution across content, digital, events, alliances, and regional teams, ensuring alignment and scalability.
- Align ABM initiatives with HP’s broader Genesis program to deepen penetration in top accounts.
- Execute pipeline-driving demand generation programs, optimized CEP segment.
- Ensure end-to-end funnel visibility and leverage analytics to optimize conversion at every stage.
- Translate HP Poly headset innovations into customer-centric storytelling and impactful narratives that highlight HP’s leadership in personal communications, creating marketing collateral and customer success stories that clearly communicate the benefits of this cutting-edge technology across industries and executive audiences.
- Partner with creative teams to produce impactful assets that can be utilized in all stages of the customer journey.
- Enable channel partners with go-to-market assets, co-marketing programs, and sales playbooks to amplify reach and accelerate adoption.
- Collaborate with regional teams to localize campaigns and drive market activation aligned to global strategies.
- Track and report pipeline contribution, engagement metrics, and ROI, delivering actionable insights for optimization.
- Act as the connector across GBU, Category and regional marketing teams, ensuring strategic alignment.
- Manage agencies and external partners to deliver world-class execution.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- 8+ years in integrated B2B marketing, preferably within tech, SaaS, or collaboration ecosystems.
- Proven experience in ABM strategy and executive-level engagement programs.
- Strong knowledge of brand building, demand generation, content development, and channel marketing.
- Exceptional ability to manage alliances and cross-functional initiatives.
- Data-driven mindset with expertise in marketing automation, analytics, and CRM systems.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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