Hybrid Global Marketing Manager – Headsets

at HP France

• Job title: Global Marketing Manager – Headsets
• Job type: Full Time
• Experience level: Lead
• Salary: $104,800 - $158,250 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Spring, United States

About the role

• Integrated Marketing Lead for HP Poly headsets creating global marketing strategies to drive business growth. Overseeing brand awareness, demand generation, and channel activation across B2B landscape.

Responsibilities

• Develop and deliver global integrated marketing plans for HP Poly headsets aligned with business priorities, strategic launches and supported by market insights and research.
• Define audience strategies, value propositions, messaging frameworks, and channel mix across paid, owned, and earned media.
• Work alongside regional marketing teams to orchestrate execution across content, digital, events, alliances, and regional teams, ensuring alignment and scalability.
• Align ABM initiatives with HP’s broader Genesis program to deepen penetration in top accounts.
• Execute pipeline-driving demand generation programs, optimized CEP segment.
• Ensure end-to-end funnel visibility and leverage analytics to optimize conversion at every stage.
• Translate HP Poly headset innovations into customer-centric storytelling and impactful narratives that highlight HP’s leadership in personal communications, creating marketing collateral and customer success stories that clearly communicate the benefits of this cutting-edge technology across industries and executive audiences.
• Partner with creative teams to produce impactful assets that can be utilized in all stages of the customer journey.
• Enable channel partners with go-to-market assets, co-marketing programs, and sales playbooks to amplify reach and accelerate adoption.
• Collaborate with regional teams to localize campaigns and drive market activation aligned to global strategies.
• Track and report pipeline contribution, engagement metrics, and ROI, delivering actionable insights for optimization.
• Act as the connector across GBU, Category and regional marketing teams, ensuring strategic alignment.
• Manage agencies and external partners to deliver world-class execution.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 8+ years in integrated B2B marketing, preferably within tech, SaaS, or collaboration ecosystems.
• Proven experience in ABM strategy and executive-level engagement programs.
• Strong knowledge of brand building, demand generation, content development, and channel marketing.
• Exceptional ability to manage alliances and cross-functional initiatives.
• Data-driven mindset with expertise in marketing automation, analytics, and CRM systems.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave