Hybrid Field Marketing Coordinator

Posted last month

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About the role

  • Collaborating closely with the EMEA Trade Marketing Manager to develop and implement wholesale marketing campaigns across Northern European countries (UK & Ireland, Norway, Finland, Sweden, Denmark, Iceland) for icebreaker and Smartwool.
  • Partnering with local Sales teams to build and support relationships with strategic wholesale partners
  • Creating comprehensive marketing plans, detailing execution across all channels to drive demand, enhance consumer engagement and increase conversion rates.
  • Leading coordination with third-party agencies to execute seasonal account marketing campaign plans at the local level (in-store setups, events).
  • Monitoring and improving marketing activities and results to increase performance, optimize budget expenditures, and boost sell-through rates.
  • Developing and coordinating bespoke wholesale projects (such as pop-ups and shop-in-shops), to ensure their high-quality execution throughout the year.
  • Tracking and monitoring production budgets to ensure compliance with company-approved figures.

Requirements

  • The ability to collaborate effectively with cross-functional teams and external partners.
  • The capability to develop and execute comprehensive marketing plans across various channels.
  • An understanding of consumer behaviour and marketing analytics to optimize campaign performance.
  • An expertise in managing budgets and tracking marketing expenditures to ensure financial efficiency.
  • A keen interest in the outdoor and sportswear industry, with a focus on sustainability and circularity.

Benefits

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands

Job title

Field Marketing Coordinator

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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