Trade Marketing Consultant at Vivo driving creative campaigns and strategies for sales performance. Collaborating with various teams to enhance marketing efforts and engage target audiences.
About the role
- Field Marketing Coordinator collaborating closely with EMEA Trade Marketing Manager for VF's European brands. Partnering with Sales teams and external agencies to execute marketing campaigns and drive engagement in Northern Europe.
Responsibilities
- Collaborating closely with the EMEA Trade Marketing Manager to develop and implement wholesale marketing campaigns across Northern European countries (UK & Ireland, Norway, Finland, Sweden, Denmark, Iceland) for icebreaker and Smartwool.
- Partnering with local Sales teams to build and support relationships with strategic wholesale partners
- Creating comprehensive marketing plans, detailing execution across all channels to drive demand, enhance consumer engagement and increase conversion rates.
- Leading coordination with third-party agencies to execute seasonal account marketing campaign plans at the local level (in-store setups, events).
- Monitoring and improving marketing activities and results to increase performance, optimize budget expenditures, and boost sell-through rates.
- Developing and coordinating bespoke wholesale projects (such as pop-ups and shop-in-shops), to ensure their high-quality execution throughout the year.
- Tracking and monitoring production budgets to ensure compliance with company-approved figures.
Requirements
- The ability to collaborate effectively with cross-functional teams and external partners.
- The capability to develop and execute comprehensive marketing plans across various channels.
- An understanding of consumer behaviour and marketing analytics to optimize campaign performance.
- An expertise in managing budgets and tracking marketing expenditures to ensure financial efficiency.
- A keen interest in the outdoor and sportswear industry, with a focus on sustainability and circularity.
Benefits
- A supportive feedback-based culture where respect and integrity guide us in what we do
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization
- On site gym offering health and well-being initiatives
- A discount card with 50% on all VF brands
Job title
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