Trade Marketing Specialist executing sales strategies through marketing actions for ASSA ABLOY. Requires experience in hardware sector and skills in merchandise management.
About the role
- Marketing & Tenders Specialist based in Dubai or Riyadh, driving healthcare solutions and collaboration with sales teams. Focusing on market assessments, tender management and digital marketing performance.
Responsibilities
- Identify growth opportunities, customer segments, threats, and competitive positioning; summarize findings into clear recommendations and briefs
- Collaborate with sales and product teams to support campaign planning and execution
- Conduct Market Assessment initiatives, including market sizing (TAM/SAM/SOM), PESTEL, SWOT, and analysis of market dynamics to guide portfolio and campaign decisions
- Supporting Product Demonstrations: Participate in workshops, events, and promotional activities to demonstrate product use and benefits
- Prepare and maintain customer-facing commercial proposal packages, including product positioning, value propositions, and required documentation aligned to customer requirements and internal policies
- Coordinate with distributors and partners to support commercial initiatives (e.g., NDAs, confirmations of interest, documentation alignment) and ensure smooth collaboration throughout the opportunity lifecycle
- Manage and update social media platforms while monitoring overall digital marketing performance (including SEO, PPC, email, and social channels)
- Marketing Events & Activation Planning: support planning and execution of promotional events, workshops, and speaking engagements; track impact and follow-up actions with Sales
- Analyze marketing data (campaign performance, customer behavior, sales trends, Competitor Activities) using statistical tools and techniques
- Tender Management: Conduct marketing activities: creating awareness and positioning the product with key stakeholders through targeted campaigns, educational content, and engagement initiatives
- Assists in preparation and/or review of tender documentation, packages comprising of instructions to bidders, contract form, General Terms Conditions, bid forms
- Maintain tender management tool for: Business analysis, quotes record, product performance and tender trend analysis and monitor competitor tender activities
Requirements
- Bachelor’s degree in marketing, Business, Economics, Statistics, or a related field
- 2–4 years of multinational organization (healthcare industry, ideally medical devices sector) experience in marketing
- Proficiency in Microsoft Office Applications (Word, Excel, PowerPoint)
- Fair knowledge of local business practices and legal processes
- Demonstrated ability to perform independently with minimal supervision
- Fluency in spoken and written English and Arabic
- Strong analytical skills and proficiency in tools like Excel, Google Analytics, Tableau, or Power BI
- Ability to work under pressure and meet tight deadlines
Benefits
- Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply
- Inclusive workplace that values diversity of thought, experience and background
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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