Field Marketing Specialist supporting local real estate agents at Coldwell Banker Realty. Aiding in building their business using Coldwell Banker’s industry - leading programs and technology products.
About the role
- Performance Marketing Manager for Apex Service Partners focusing on optimizing digital marketing strategies across multiple branches. Using data analytics to improve performance and collaboration with leadership and local managers.
Responsibilities
- Monitor, analyze, and report on marketing performance metrics across all channels.
- Deliver actionable insights to improve ROI and inform future strategies.
- Continuously evaluate campaign effectiveness and implement adjustments to maximize lead generation and conversion rates.
- Manage paid search, SEO, LSA, and other digital channels to ensure optimal performance and visibility.
- Allocate marketing budgets strategically, focusing on cost efficiency and measurable outcomes.
- Use data to assess market trends, competitor performance, and customer behavior to refine strategies.
- Work closely with General Managers and Regional Managers to align marketing initiatives with local market needs and business goals.
- Develop data-driven marketing strategies that integrate digital and traditional channels to achieve regional objectives.
- Prepare clear, concise performance reports for senior leadership, highlighting successes, challenges, and opportunities.
- Demonstrate strong initiative and accountability in achieving goals and meeting deadlines, with excellent problem-solving skills and a proactive approach to identifying opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field; Master’s degree is a plus.
- Proven experience in performance marketing, digital advertising, and campaign analytics.
- Strong proficiency in data analysis tools (Google Analytics, Excel, or similar platforms).
- Expertise in paid search, SEO, LSA, and other digital marketing channels.
- Excellent communication skills with the ability to present data-driven insights to leadership.
- Analytical mindset with a focus on measurable results and continuous improvement.
- Experience in Skilled Trades or home services industry is a plus.
- Relevant experience in planning and managing marketing budgets.
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